Archive for July 28th, 2009

Atempo, Inc., a leading provider of cross-platform data protection and archiving solutions, today announced that it will exhibit at the IBC 2009 Conference in Amsterdam, Netherlands, and showcase its suite of data management software optimized for storage-intensive media and entertainment industries. Its first year at IBC, Atempo will offer attendees a firsthand look at Atempo Digital Archive (ADA) and Atempo Time Navigator. Demonstrations will be available to highlight how each software integrates into the content creation workflow and becomes an integral component to any creative environment. more

New York, NY – On July 12, MSNBC aired a one-hour special containing explanations and reenactments of well-known and some lesser-known water ditchings forced by unfortunate mid-air events like fuel exhaustionand bird strikes. Mechanism Digital, a New York visual effects and animation studio, was commissioned by producer Caroline Sommers to build and animate 31 shots for the special. “With real footage and CGI of real ocean ditchings — it is so terrifying to watch that I may never board a plane again,â€? states Linda Stasi of the New York Post in her review entitled ‘Crash’ Course. “Not for the lily-livered, or even for anyone else who thinks they’re brave, but tremendously watchable nonetheless.â€? more

~ Digital Recorders Right on the Money on Set of New Universal Pictures’ Action-Thriller from Michael Mann ~

CHICAGO, IL – Sound Devices 744T and 788T digital recorders had the starring role in securing sound effects and dialogue on the set of Universal Pictures’ new action-thriller, Public Enemies, the story of legendary Depression-era bank robber John Dillinger. Working directly under the film’s renowned co-writer/director/producer, Michael Mann, sound mixer Blair Scheller needed superior audio. He turned to Sound Devices’ digital recorders for just the right combination to capture the wide range of sounds on location. The film opened July 1. more

Government Initiative Aims to Advance Local Entertainment and Creative Industries

The Animation Public Technical Service Platform of Shanghai (APTSP) has created China’s first post-production training center, to grow high-end animation and post-production public services, train local talent and showcase innovative technology. APTSP offers complete, data-centric workflows that include Autodesk, Inc.’s (NASDAQ: ADSK) Autodesk Flame and Autodesk Inferno visual effects systems, Autodesk Smoke editorial finishing system, and Autodesk Lustre digital color-grading system. more

Learn how to create, produce, and perform with Ableton Live

Ontario, Canada (July 28, 2009) – ASK Video Interactive Media, a leading creator of software tutorials on DVD, announces a new two-part series on Live 8, Ableton’s latest software for composing, producing, and performing music. more

The Brief:

Director Geordie Stephens of Tool of North America in collaboration with McCann Erickson, NY recently released a quizzically humorous :30 for Purity Organic Juice.

Tirade catches an angry business man at his worst as he curses out a co-worker on the phone. A cleverly implemented bleeping tone censors the inappropriate name calling. Clearly too angry to carry on a civil conversation, the man takes a calming swig of Purity Organic. Immediately following, the once enraged man’s tone shifts to cool and calm. He then continues his conversation with the co-worker illustrating the juice brands ability to help people “Be More Pure.” more

Technology sales and business development veteran will steer growth of on-set VFX pipeline systems developer Lightcraft

Pasadena, CA—28th July, 2009Lightcraft Technology has announced the appointment of Rick Balabuck, a film and broadcast industry sales and business development veteran, as Sales Director to oversee growth of the company’s time and money-saving on-set VFX compositing and camera tracking systems. more

Los Angeles, CA July 28, 2009: Laundry!, a design studio in Los Angeles, announces today that it signed with UK based Picasso Pictures for exclusive representation in the UK. The relationship gives agencies and production companies access to the 3-year old studio and broadens their reach into Europe. more

SUNNYVALE, Calif. — July 28, 2009 — Omneon Inc. today announced that Discovery Communications has expanded the Omneon Spectrumâ„¢ media server systems at the Discovery Networks Latin America/U.S. Hispanic headquarters in Miami, from which 12 media brands reach nearly 130 million cumulative subscribers across 34 countries and territories. Discovery has standardized on Omneon media servers worldwide, and the systems’ solid performance, flexible configuration options, and easy extensibility have enabled Discovery to increase its channel offering, including the recent launch of Discovery HD Theater across Latin America. more

PARK RIDGE, N.J., July 28, 2009 – Interface Media Group (IMG), a full-service production and post production house in Washington, D.C., has increased its ability to handle any project – especially the increasing amount of live high-definition work – by adding Sony’s new MVS-6000 production switcher to its line-up. more