Culver City CA July 6, 2009 – Culver City, CA-based production hybrid The Famous Group (TFG) announces new West Coast representation, signing with Reber Covington. Recent projects by the adrenaline-charged Famous Group, and their Interactive division, include Y&Râ€™s global website and the interactive launch of Rock Band for Sony PSP, out of Deutsch LA. TFG has garnered high praise for their work on Gatoradeâ€™s MissionG.com portal, Mattelâ€™s Barbieâ€™50th Anniversary, Pepsiâ€™s RefreshEverything.com, as well as a new iPhone app for Baskin-Robbins.
Principals Rebecca Reber and Brooke Covington became acquainted with TFG through Executive Producer Tracy Reid. Impressed by the TFG’s production capabilities, led by founder Greg Harvey, CFO David Kwan and Creative Director Joel Lava, the reps saw the hybrid as a natural fit for their prestigious roster, which includes Harvest, Caviar, Film Technarna and The Whitehouse.
â€œThe Famous Group is at the forefront of one-stop production houses, and the work is there to prove it. Theyâ€™re an ideal match for us,â€? says Reber.
Notes TFG’s Harvey, “Rebecca & Brooke are the most highly-respected names in the business. Theyâ€™ll bring increased exposure to the Famous brand, and weâ€™re glad to be part of their A-list roster.”
This spring, The Famous Group also added new Senior Producer Kay Lynn Dutcher, most recently a producer at Ogilvy Worldwide, who produced TFGâ€™s virals for Cirque Berzerk.
ABOUT THE FAMOUS GROUP
Emerging in 2007 from the mean streets of Los Angeles, The Famous Group rose to global notoriety through adrenaline-addicted design, motion graphics, interactive and live action projects for big-name sports and automotive advertisers. Today, Famous creates stand out content for major brands such as Pepsi, Gatorade, Mattel, Cisco, Toyota and Target.
Fame hasnâ€™t softened them: while The Famous Groupâ€™s new Interactive division turns out award-winning web portals for international brands, Famous has organically morphed into a one-stop production powerhouse. Tripling the size of its facility — adding a state-of-the-art greenscreen stage plus expanded editorial and vfx resources to its already stellar live action capabilities — Famous rockets projects from concept to completion.
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