Absolute and Smuggler Give The Dog A Bone For State Street
The Brief:
Absolute New York‘s VFX Supervisor and Lead Flame Artist Dirk Greene and his team’s dogged pursuit of seamless perfection is on display in the latest spot for global investment experts State Street, via The Gate Worldwide.
In the charming Buried Treasure, a determined pooch goes to great lengths to please his finicky canine counterpart by bringing her every toy, stuffed animal and ball he can find. It’s not until he digs up her favorite bone that he’s finally able to make her happy. With State Street’s new SPDR (aka Spider), State Street has unleashed a new family of ETFs designed to please even the hardest to please investor.
From Absolute’s Dirk Greene:
The work requested by the client for this was making sure the dog looked at his best from any angle – no matter where the camera. Some small clean up work where requested meant this was a simple and elegant job for all involved.
The Creds:
Client: State Street
Spots Title: Buried Treasure
Air Date: June 2009
Agency: The Gate Worldwide, New York
Executive Creative Director/Copywriter: David Bernstein
Creative Director/Art 
Director: Bill Schwab
Producer: Bob Samuel
Production Company: Smuggler, New York/Los Angeles
Directors: The Guard Brothers
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Producer: Gustav Geldenhuys
DP: Joost Van Gelder
Production Designer: Laura Pozzaglio
VFX: Absolute
VFX Supervisor/Lead Flame Artist: Dirk Greene
Producer: Sally Heath
Editorial: The Cutting Room
Editor: Chuck Willis
Music: Big Foote
Composer: Darren Solomon
Telecine: The Mill
Colorist: Fergus McCall
About Absolute:
Founded in 2004 by David Smith, one of world’s leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute’s international client roster with a growing Flame and CG service. www.absolutepost.com
More info: TRUST NY 646.452.3388 LA 310.451.5153 trustcollective.com
