New York-based Cutting Room editor Mike Douglas forces macho men to get in touch with their feminine side in the comic new :15s, â€œWaxâ€? and â€œOutfits,â€? for Klondike out of DDB, NY. The spots show the humiliation and pain ice cream-loving guys will endure for the iconic Klondike Bar.
Click HERE to see Klondike “Wax.”
â€œWaxâ€? opens on a hairy gentleman at a spa. A voiceover asks, â€œWhat would you do for a Klondike Bar?â€? as an esthetician pastes a waxing strip to the â€œbuilt-on carpetâ€? on his chest. The man lies there, enjoying his Klondike Bar, until the esthetician rips the strip from his chest. â€œOuch!â€? he screams looking down at the now-hairless patch. The voiceover continues, â€œWhat would you do now that it has a thicker, more chocolaty shell?â€? The esthetician moves south off screen, presumably to his nether regions, and rips off another strip of hair. He wails again and we cut to chocolate pouring over ice cream and the jingle, â€œWhat would you do for a Klondike Bar?â€? A super, â€œThicker chocolaty shell,â€? appears coating a Klondike bar to close the spot.
â€œOutfitsâ€? opens on a man named Dave who is carrying a pet Chihuahua, clad in a zebra-print coat with pink feathers. The announcer chimes in, â€œWhat would you do for a Klondike bar? Would you carry your girlfriendâ€™s dog?â€? We pan down and see that Dave is wearing a matching pink tutu with zebra-print pants. Dave unabashedly walks down the street munching on a Klondike bar while dressed like a Bratz doll. The spot ends as Dave runs into a friend who quizzically surveys him.
The campaign also includes the :15, â€œIn-law.â€?
About CUTTING ROOM
Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Partner/EP Susan Willis, and Partners/Editors Chuck Willis and Mike Douglas. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Roomâ€™s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop lent its expertise to major brands such as Apple, Dell, Sharp, Mastercard, Mercedes, Ford, Verizon, Hennessy and Adidas. Cutting Room continues to evolve, refining its work, its talent roster and its identity, forging a creative team able to handle projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services.
Titles: â€œWax,â€? â€œOutfitsâ€? and â€œIn-laws,â€? :15 x 3
Shoot Location: Altadena, CA
Editorial Company: The Cutting Room, NY
Editor: Mike Douglas
Assistant Editors: Brian Sanford, Conor O’Flynn
Editorial Producer: Kristine Polinsky
Editorial Executive Producer: Susan Willis
Agency: DDB, NY
Art Director: Bonnie Lutz
Executive Producer: Elizabeth Hodge
Production Company: Epoch Films, NY
Director: Michael Downing
Producer: John Duffin
For Details, Contact:
Virginia Scripps, Kim Orchen Cooper
Press Kitchen (310) 821-1698