CUTTING ROOM’S DOUGLAS UPS THE ANTE FOR WHAT GUYS WOULD DO FOR A KLONDIKE BAR

Klondike “Wax�New York-based Cutting Room editor Mike Douglas forces macho men to get in touch with their feminine side in the comic new :15s, “Wax� and “Outfits,� for Klondike out of DDB, NY. The spots show the humiliation and pain ice cream-loving guys will endure for the iconic Klondike Bar.

Click HERE to see Klondike “Wax.”

“Wax� opens on a hairy gentleman at a spa. A voiceover asks, “What would you do for a Klondike Bar?� as an esthetician pastes a waxing strip to the “built-on carpet� on his chest. The man lies there, enjoying his Klondike Bar, until the esthetician rips the strip from his chest. “Ouch!� he screams looking down at the now-hairless patch. The voiceover continues, “What would you do now that it has a thicker, more chocolaty shell?� The esthetician moves south off screen, presumably to his nether regions, and rips off another strip of hair. He wails again and we cut to chocolate pouring over ice cream and the jingle, “What would you do for a Klondike Bar?� A super, “Thicker chocolaty shell,� appears coating a Klondike bar to close the spot.

“Outfits� opens on a man named Dave who is carrying a pet Chihuahua, clad in a zebra-print coat with pink feathers. The announcer chimes in, “What would you do for a Klondike bar? Would you carry your girlfriend’s dog?� We pan down and see that Dave is wearing a matching pink tutu with zebra-print pants. Dave unabashedly walks down the street munching on a Klondike bar while dressed like a Bratz doll. The spot ends as Dave runs into a friend who quizzically surveys him.
The campaign also includes the :15, “In-law.�

About CUTTING ROOM

Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Partner/EP Susan Willis, and Partners/Editors Chuck Willis and Mike Douglas. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop lent its expertise to major brands such as Apple, Dell, Sharp, Mastercard, Mercedes, Ford, Verizon, Hennessy and Adidas. Cutting Room continues to evolve, refining its work, its talent roster and its identity, forging a creative team able to handle projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services.

Credits:
Client: Unilever
Product: Klondike
Titles: “Wax,� “Outfits� and “In-laws,� :15 x 3
Shoot Location: Altadena, CA
Editorial Company: The Cutting Room, NY
Editor: Mike Douglas
Assistant Editors: Brian Sanford, Conor O’Flynn
Editorial Producer: Kristine Polinsky
Editorial Executive Producer: Susan Willis
Agency: DDB, NY
Art Director: Bonnie Lutz
Executive Producer: Elizabeth Hodge
Production Company: Epoch Films, NY
Director: Michael Downing
Producer: John Duffin

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For Details, Contact:
Virginia Scripps, Kim Orchen Cooper
Press Kitchen (310) 821-1698

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Related Topics: Broadcast, News

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