Archive for May 11th, 2009

Mammoth HD Footage Library adds 14 new Royalty-Free Collections to the MHD Libraries. Featuring Grand Tetons National Park and the Wildlife of Jackson Hole. more

Kommitted’s founder and director Nathan McGuinness has reteamed with Microsoft and McCann Worldgroup San Francisco for the latest piece of the software company’s Windows Server® 2008 campaign. more

Streamlines Battery Operation

LAS VEGAS, NV, May 11, 2009 – Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of professional batteries, chargers, lighting and other mobile power systems, for the broadcast, video and film industries announced its new USB Battery Management Application that includes Battery Management software and a USB to Anton/Bauer battery mount adapter at NAB 2009 (Booth C6021). The USB Battery Management Application streamlines battery maintenance protocols while delivering critical information to the camera operator. more

Director Erich Joiner of Tool of North America and agency Deutsch LA take on Chicago Cubs manager Lou Piniella and an unmotivated team of soccer tykes for DIRECTV.

In Soccer, a lackadaisical coach lets his team of soccer toddlers lollygag their way through a tournament. When Piniella steps up to berate the coach for wasting time and missing an important Cubs game that afternoon, the coach reminds Piniella that with DIRECTV his DVR can be set from any cell phone or computer, no matter where he is, so he’ll never miss a game again. more

Henninger DC is often called upon by Hollywood for its Automated Dialogue Replacement services (ADR). Recently, Hollywood called again; this time, it was for the newly released political thriller, “State of Play”.

The film stars Russell Crowe and Ben Affleck, and contains a scene shot at local DC landmark, BenÂ’s Chili Bowl. Daytime manager, Maurice Harcum came into Henninger DC to re-record his lines opposite Russell Crowe. Kenneth Gilbert, the sound designer/mixer on the project explains how looping in DC can be sent straight to Hollywood. more

This alliance with the popular online retailer will enable easy access and quick delivery of ETI’s products.

Santa Fe Springs, Calif. – May 1, 2009 – Enhance Technology, Inc. (ETI), the industry leader in SMB and enterprise storage systems today announced a strategic partnership with Newegg.com, the second-largest online-only retailer. This venture will establish a new distribution option so end users can purchase up to 19 various ETI products at the click of a button. more

The Brief:

In the latest ad for Hershey’s via Arnold NY, jumP editor Michael Saia put his clever cuts to the beat of country superstars Rascal Flatts in a spot that celebrates the pure gooey goodness of a Hershey’s chocolate bar. more

The Brief:

Diesel Fragrances has electrified the web with a daring new viral via Sub Rosa that celebrates the launch of the daring and bold new masculine fragrance, Only The Brave. Featured exclusively on www.isbrave.com, the video is an artful triptych that has three interconnected stories playing simultaneously to represent the heart, nerve and mind. more

Live action interstitials produced by Mekanism for One Show Interactive being featured in NYC Times Square

San Francisco, CA, May 7, 2009 — Mekanism has been tapped by The One Club to create the promotional creative for 2009′s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design. more

On campuses across the country, professors continue to turn to technology to ensure that their students have access to lectures, lessons and other materials critical to their success. At Valencia Community College in Orlando, a full-service video production department works with professors to create DVDs and online instructional videos that provide students with crucial information to their studies. As these tools have become more popular among the school’s professors, the video production department was recently faced with a workflow problem that would often delay project completion. To streamline its workflow, the production department installed shared storage technology from Small Tree, designer of simple-to-install, inexpensive Mac-based networking and shared storage products for professional video and audio editors. more