Archive for April 23rd, 2009

Van Nuys, CA (April 23, 2009) Van Nuys, California based Avenue Six (www.avenuesixstudios.com) Studios continues to keep their studios humming, this time with a flurry of still photography activities for a popular furniture company and trendy fashion concern.

First up, Kaylix Yoon, marketing director for Swat Fame (www.swatfame.com) felt Avenue Six Studios would be the perfect location for their recent still photo session. Swat Fame is The Home of Truth in Fashion. With corporate offices in Los Angeles and New York, Swat Fame, Inc., a California-based company founded in 1977, consistently designs and manufactures some of the hottest brands in the apparel industry. more

BILLERICA, Mass. — April 20, 2009 — At the 2009 NAB Show today, Echolab Inc. took the wraps off Atem™, a paradigm-busting 1 M/E 3Gbps 1080p/60 production switcher that sets new standards of flexibility, functionality, and utility for government, educational, corporate, live entertainment, and house of worship customers. more

CORAL SPRINGS, Fla. — April 20, 2009 — da Vinci Systems, LLC, today announced that post-production house Rushes has integrated a da Vinci Splice 2K nonlinear color grading system into its Los Angeles-based facility. Splice 2K’s direct integration with da Vinci’s 2K Plus system enables Rushes to provide its customers with a nonlinear, file-based workflow without compromising on the premium color grading for which the company is known. more

Christie Digital announced the completion and official opening of the new Christie Managed Services state-of-the-art Network Operations Center (NOC) facility in Cypress, California. Addressing the continued surge in the popularity of digital cinema and on-screen advertising, the NOC features expanded and upgraded capacity to monitor, maintain and service tens of thousands of digital projectors and related devices across the U.S. on a 24/7, year-round basis. It also offers greater capabilities to handle devices from post-production to large group training centers and control rooms. more

Seattle, WA – (April 23, 2009) – Superfad recently collaborated with FOX Sports’ design creative team to produce a promotional template for the network’s weekly broadcast of MLB games that would capture the imagination of baseball fans. Fox asked Superfad to develop and produce a design concept in which baseball elements and b-roll framings could stem, while avoiding the typical sports motifs found in many promos. Additionally, the treatment needed to be both rooted in beauty and baseball, with a modular structure to allow for updates for each weekends’ offerings. more

LOS ANGELES–Boutique post house Therapy Studios (www.youneedtherapy.tv) has moved into a new, freestanding post-production facility on Los Angeles’s Westside. Upon opening its brand new studio, nearly triple the size of the company’s previous site, Therapy’s dream to unite top artists in all areas of post-production has become a reality. With the addition of an all-new color grading suite, Therapy is positioned as the only post house on the Westside to offer creative editorial, graphics, finishing, sound design, mix, and color correction under one roof. more

Commercial Producer Uses Filmmaking and Branding Skills to Help Companies Create a Unique Presence on the Web

ATLANTA-While many companies today are cutting back or laying off, Atlanta-based Pogo Pictures is branching out. The company, which produces television commercials, has formed a new division, Pogo Interactive, and is using the storytelling and brand-building skills it has developed in crafting ads for Fortune 500 companies to create true interactive advertising experiences for the web. What Pogo has in mind are not simple viral ads or stripped down versions of television spots, rather highly entertaining, brand-centric tales that give viewers an opportunity to control the plot. more

Visual effects and animation specialist Luma Pictures has named Lindsay Burnett to the newly-created post of Director of Business Development. Burnett, formerly Executive Producer for Feature Films at Riot in Santa Monica, will focus on growing Luma’s feature film business. She will also oversee the company’s marketing efforts. Luma has created visual effects for such films as Harry Potter and the Half Blood Prince, City of Ember and No Country for Old Men. Its current projects include X-Men Origins: Wolverine and the upcoming Coen Brothers film A Serious Man. more

LAS VEGAS–At the 2009 NAB Show, Cinegy announced that it will deliver workflow, digital asset management and archive solutions for the broadcast and media industry based on Microsoft technologies. Cinegy Workflow is an integrated, all-in-one solution for media workgroups. The PC-based platform consists of a suite of tools, applications and open APIs encompassing every aspect of television production including ingest, logging, storyboarding, editing, post production, play-out and media archiving. The solution is used by broadcasters worldwide to acquire, produce, playout and archive digital media content. more

Marina Del Rey, CA – (April 23, 2009) – New Deal Studios’ first co-production, “100 Feet,� a thriller starring Famke Janssen, Bobby Cannavale and Ed Westwick premieres on the Sci-Fi Channel this Sunday April 26th, followed by an exclusive DVD release through Hollywood Video on Tuesday, April 28th. “100 Feet� is the first project to be released under the production shingle of New Deal Studios. more