NAB 2009, Booth SU 9924G (P+S Technik booth, Bavarian Pavilion)

March 10, 2009 (Leicester, UK) Cooke Optics Ltd., a premier manufacturer of precision lenses for the motion picture industry, will be showcasing its S4/i lenses which have recently been used on award-winning films and television shows including Milk, Frost/Nixon and 30 Rock. The lenses incorporate Cooke’s /i Intelligent Technology, which improves efficiency and quality across the entire workflow.

Cooke’s /i technology is now supported by many leading camera and content creation companies including ARRI, RED, Aaton, Avid and Pixel Farm, and another major manufacturer will announce its integration of /i Technology during the show.

Cooke’s S4/i Lenses will also be in the Canon, JVC, Sony and BandPro stands.

Spokespeople available at the show include Les Zellan, chairman & owner, Cooke Optics.

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, The Mummy: Tomb of the Dragon Emperor, Harry Potter and the Half Blood Prince and Angels and Demons.

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Media contacts:
US – Chris Purse, Bubble & Squeak, e: chris@ignite.bz, t: +1 818.508.0450, m: +1 323.806.9696
Europe & APAC – Wendy Mattock, Bubble & Squeak e: wendy@bubblesqueak.co.uk t: +44 (0)7912 300231