Archive for March 5th, 2009

Customers benefit from simplified ingest process and full offline to online Advanced RED Conform Workflow

TEWKSBURY, Mass., March 5, 2009 — Avid Technology, Inc. (NASDAQ: AVID) today announced that Avid® DS now offers native support for the RED R3D file format, delivering customers increased efficiencies in the editorial and finishing process of RED-originated projects. more

Minneapolis, MN – (March 5, 2009) – Design & animation studio motion504 recently joined forces again with ad agency Campbell Mithun to deliver a magnificent beauty spot for Dualiste, the next revolution in hair care products by Nexxus.  

Enhancing the spot’s overall aesthetic, motion504 created VFX and backgrounds of thoughtfully subtle detail that reflect the Nexxus brand’s stylish image, while showcasing custom offerings from the Dualiste line including color protection, hydration, volume and anti-breakage. Featuring the tagline, “Finally color care without compromise,� the spot dazzles with a pair of models flourishing their shimmering locks, as close-ups of glowing blue-and-white Dualiste products mesmerize. more

Just a quick note to let you know that Visa has launched a new commercial for which Superfad provided visual effects/design and editing. You can view the spot on Superfad’s website – www.superfad.com – or at this link:
http://www.visa.com/globaladvertising more

Intricate Detail, Accurate Color, and High Brightness Provide User Advantages

In an age when high-resolution laptops, desktop monitors, and HDTV’s are becoming increasingly common, the expectations that people have for display quality—whether in the office, school, clinic, church, or at home—continue to rise. Large-screen projection of multimedia content (which can include spreadsheets, text pages, diagrams, medical images, video, etc.) is similarly affected, which is why Canon U.S.A.’s REALiS Multimedia LCOS Projectors are a frequent choice where exacting high-resolution detail, high brightness, and precision color are in demand. more

http://blueroomnyc.com/intranet/yes-yankees-2009
For the YES Network, New York-based creative services agency Blue Room NYC has created an image spot for the launch of the Yankees season and a topical promo toolkit as well. The 2009 inaugural Yankees image spot, which includes a :30, :20, :25/5, :23/7, began airing nationally on DirectTV and regionally within the tri-state area the first week of March. The topical promo graphics package for the 2009 Yankees Season will begin airing in April. more

Minneapolis, MN. — (March 2009) – www.chiefmfg.com – Chief Manufacturing, the industry leader in projector, monitor and flat panel TV mounting solutions, as well as progressive online tools, is excited to announce that the FUSION Series is now shipping. The mounts are perfect for broadcasting, focusing on usability, speed of installation and solving some of the toughest installation challenges. Plus, the mounts allow you to easily align multiple TVs to create larger video walls. You can even mount TVs in portrait mode with the LTAPUâ„¢, shipping in April. more

Panasonic will showcase its latest P2 products at an exclusive event at TV Pro Gear’s (www.tvprogear.com) showroom in Glendale, CA on March 10th, 2009

Products featured at this event include Panasonic AG-HPG20 P2 HD Portable Recorder, Panasonic AG-HPX300 P2 HD Shoulder-Mount Camcorder, Panasonic BT-LH2550 25.5″ Multi-Format Color LCD Production Monitor, and Panasonic AW-E870 HD Box Camera. Many of these products will receive their grand debut at NAB 2009, but TV Pro Gear is giving guests the opportunity to experience them before anybody else gets the chance. more

ASK Video Interactive Media, a leading creator of software tutorials on DVD, is now shipping the first DVD in a 4-part training series for Pro Tools 8.

Pro Tools Level 1 is Mac and PC compatible and features 32 extremely high quality tutorial videos for more than 3 hours of instruction. ASK Video’s easy to use interface is a tried and true method of learning quickly as well as an easy reference for future use. more

Gefen’s new HDMI v1.3 Fiber Extender supplies an innovative and efficient new technology so you can extend your HDMI v1.3 display up to 330 meters (about 1000-feet) in distance. The system uses six lasers to serialize the HDMI v1.3 signal, delivering 1080p full HD with TMDS and HDCP compliance for today’s most dependable signal transmission. more

Minneapolis, MN. — (March 2009) – www.chiefmfg.com – Chief Manufacturing, the industry leader in projector, monitor and flat panel TV mounting solutions, as well as progressive online tools, offers the FUSION Series mounts that are perfect for digital signage and menuboard solutions. Focusing on usability and speed of installation, the mounts allow easy alignment of multiple TVs for a seamless install, perfect for creating digital menuboards. more