STREET SMARTS: SUPERFAD DIRECTS PROTEGE SHOE LAUNCH FOR KMART AND DRAFTFCB
Los Angeles, CA – (February 20, 2009) —  KMART recently premiered a commercial that launches its exclusive arrangement with Protege, a brand new shoe brand created with NBA star Al Harrington. The spot was directed by Justin Leibow of Superfad for Agency Draftfcb and features Harrington presenting the philosophical ingredients that make up his new, high performance basketball line at an accessible price point. To view: www.superfad.com. more





