Archive for February 17th, 2009

RANCHO MIRAGE, Calif. – Feb. 17, 2009 – JMR Electronics, Inc., a leading value provider of scalable storage systems for video and data intensive applications, will showcase their recently introduced BlueStor™ RAID storage systems at the 2009 Hollywood Post Alliance Technology Retreat. The annual event offers conference sessions, seminars and live demonstrations for the benefit of the organization’s attending post-production industry members. more

Expansion Aimed at the Broadening Needs & Interests of Content Creators

February 17, 2009 (Burbank, CA) 2009 has ushered in a year of transformation for HD EXPO, the well-known industry trade show and conference, as it enters the “Createasphere.” Starting at the beginning of 2009, HD EXPO will expand from its trade show roots supporting the adoption of a single technology to an organization that champions the broader needs and interests of the content creation world. more

Newscaster DR 2 introduces Split Box form factor for Wideband Digital Receiver

Las Vegas, NV, February 17, 2009 – Nucomm, part of The Vitec Group’s RF Systems business unit, and a leading provider of digital and analog microwave systems for the broadcast industry, common carrier, cable, government, military and international marketplace, is introducing its Newscaster DR 2 diversity receiver at NAB 2009 (Booth C3707). The updated model of its industry leading predecessor, the Newscaster DR, offers new features including a split box and the ability to receive UHF digital signals in the 150 to 850MHz band. more

Nearing a decade in the advertising and entertainment business, the entire team at rhinofx is pleased to announce that the studio is dropping off the f and x and changing its name to Rhino. A year after uniting with Gravity, one of Israel and Canada’s premier media development studios, Rhino has updated its name, identity, and vision to coincide with its dramatic and global evolution in both traditional and non-traditional work across TV, film, web, and mobile screens. While Rhino has always been known for its work in VFX and CG-oriented design and animation, the addition of Gravity’s resources has been a huge complement, adding more design depth and stylistic vision to their creative arsenal, and opening up unique opportunities for a variety of new media ventures, larger-scale pitches and projects, and global campaigns. Solidifying their position as a design and effects force across four screens, Rhino has doubled in size, with the talent, partnerships, and resources to deliver VFX, character animation, brand building, content creation, and digital solutions to the world’s top brands, agencies, and entertainment companies. more

Thomson, through its Technicolor Business Group, today announced that its industry-leading services were instrumental to 21 of the 2008 Academy Award nominated theatrical features.

Technicolor notably provided services to all five nominees in the category of Best Motion Picture of the Year: The Curious Case of Benjamin Button, Frost/Nixon, Milk, The Reader and Slumdog Millionaire. Overall, in the six major nomination categories of Best Motion Picture of the Year, Best Animated Feature of the Year, Achievement in Directing, Achievement in Cinematography, Achievement in Film Editing, and Achievement in Visual Effects, Technicolor served 100% of the nominated theatrical features in some capacity. more

LA-based directing collective and design/animation group Syndrome just rolled out the show open for Rob Dyrdek’s new MTV show Fantasy Factory. The graphically explosive sequence shows renowned street skater Rob Dyrdek bouncing rapidly through a colorful fantasyland of pipes, ramps, and funnels leading from city streets to twisting pipeworks to the mouth of a lion, among other incredible scenes. Dyrdek’s mascot, Meaty – a mainstay from his original show, Rob and Big – of course accompany him on this rapid-fire montage, joined by new puppy and sidekick Beefy. more

The Brief:

New York-based creative editorial company jumP recently collaborated with Mother on a six spot campaign showcasing a behind the scenes racetrack view for the energy drink Full Throttle. The :30 and :60 spots pique our senses as various types of race inspired music sets the tone for the high-energy build up. Flashes of Full Throttle are intercut throughout, showing how the drivers and their entourages get “fueled up” for the intense races. more

Los Angeles, CA – (February 17, 2009) – Fresh off its VFX work for the feature “Underworld: Rise of the Lycans,â€? Ntropic was commissioned by The Brooklyn Brothers to complete a comedic eight-spot campaign for kgb (Knowledge Generation Bureau), the world’s largest provider of directory assistance and enhanced information services.

“When we began this project, kgb was only an idea for a service,â€? says Guy Barnett, Founder/Creative Director of The Brooklyn Brothers. “There was no place, no headquarters, no people and no one knew what the technology they used could look like. Within a few short weeks, Ntropic had created a space befitting the world’s smartest company. What I admired most about Ntropic’s work – and their greatest creative contribution – is that they managed to walk the fine line between imagination and credibility. And they managed it magnificently – on a tiny budget and under a near-impossible time frame, too.” more

The Brief:

Premier West Coast design and VFX studio Asylum brings to life a foul mouthed bouquet of flowers in the new high profile ad for Teleflora via The Fire Station. The spot had its debut during this year’s Super Bowl.

The spot, spearheaded by VFX Supervisor Piotr Karwas, opens with several office workers standing around a cubicle as a box of flowers is delivered to a fellow co-worker. When she opens the box she gets more than she bargained for as a wilted but rowdy bouquet of flowers hurls insults at her while co-workers look on in shock. more

Peak Gain of 2.2 Brings Images to Life

FREDERICKSBURG, VA — Harkness Screens, the world’s leading manufacturer of projection screens for entertainment venues, and Malco Theaters, a chain of renowned movie theaters, have teamed up to give theater patrons the very best movie-viewing experiences through Harness Screens’ Perlux 220 3D screen. more