Archive for February 9th, 2009

Mechanism Digital accepted the design challenge to develop a memorable Show Open & Graphics Package for Animal Planet’s new series Behind the Clip. The show is produced by CBS Eye Too, who in turn came to rely on Mechanism’s A-level design team to create a quirky and fresh concept for a new show featuring animals skateboarding, driving a car and other surprising activities found on YouTube clips. more

Favorite Blastwave FX Sound Effects Available for Free Download on Website

Detroit, Michigan, February 2, 2009 – Blastwave FX, the HD sound effects label, has announced the release of Free Sound Effects Download Pack #1, available on www.blastwavefx.com. The Free Sound Effects Download Pack #1 contains 68 favorite sound effects selections from 40 Blastwave FX libraries. Sonic novelties include angry goat bleating, bursting fireballs, robot footsteps, a pixie dust fly-by, digital glitch, low frequency tremors and much more… more

The Brief:

DDB Chicago and Erich Joiner of Tool of North America collaborated on this hilarious tongue-in-cheek web campaign, showcased during this year’s Bud Bowl budbowl.com. The genius :90 puts us in the position we have all been in at one time of another – utterly and completely mortified. more

With the acquisition of the Thomson Grass Valley Post Production Business Unit by PARTER Capital Group now complete, Digital Film Technology (DFT) is driving forward with some exciting activities in 2009. Over 200 companies worldwide rely on Digital Film Technology’s post production solutions, and with the dynamic team in place, DFT is well positioned to address the post business with renewed energy and entrepreneurial vision. more

Mammoth HD Footage Library expands the MHD/RED Library (Shot on RED®)

New Additions include Open Heart Surgery (Valve Replacment Surgery), Ocean Life/Underwater Footage from Mexico and POV Driving thru the streets and hiways of Chicago. more

Console Bridges the World of Post Production and Music Tracking and Mixing

NEW YORK – When Great City Productions, an expanding high-end facility in Manhattan’s Chelsea district, needed to bridge the gap between a computer-based post production business and a tracking and mixing business, the answer was the Solid State Logic Duality console. Duality, the console that combines the sonic edge of analogue audio with ‘at a glance’ visual feedback and total DAW control right from the heart of the console, affords Great City Productions a graceful transition between both worlds. more

Former DIGITALKITCHEN Head of Production Joins SALT!

Drew Bourneuf, formerly the Head of Production at Digital Kitchen in Seattle, joins SALT, a Culver City based design and vfx creative boutique. As SALT’S new Executive Producer, he’ll be closely involved with business development and production. SALT Creative Director Eric Fulford worked with Drew years ago, and instantly knew that his charisma and talent would be a valuable asset to the SALT team. “We’ve been lucky to bring Drew on board, and it couldn’t have happened at a better time,� says Fulford. He continues, “Salt has purposely grown at a pace that has been smart and sustainable. With today’s economy, we’re fortunate to be able to move towards growth and expansion, rather than cutting costs and employees.� more

NAB Booth SL 4205 – Gefen brings a complete family of HDMI v1.3 solutions to NAB, each offering a reliable means to switch, split and extend high definition systems using the expanded HDMI format. With support for HDMI v1.3, these products offer advanced features such as deep color, lip sync, and support for other audio formats like Dolby TrueHD and DTS Master Audio. more

ORLANDO (SolidWorks World, Booth # 1207) – Feb. 9, 2009 – Luxology® LLC, developers of modo®, a modern, designer-focused 3D software application, today demonstrated a new SolidWorks importer during SolidWorks World 2009. The importer is the result of a joint engineering effort between Dassault Systèmes SolidWorks and Luxology, and will be included in the upcoming release of modo 401. Compatible with Windows operating systems, the new importer supports the loading of SolidWorks files directly into modo for decoration, animation and rendering. To see Luxology’s new importer working inside of modo 401, please visit the company’s booth, #1207. more

The Brief:

Discovery Channel’s Bear Grylls shows how easy it is to master the “wild” and eat well in two new television spots by Ogilvy New York for Post’s Trail Mix Crunch cereal. The spots leverage the adventurer’s resourceful spirit as he finds creative ways to sit down to enjoy a bowl of Trail Mix Crunch in the wild. The campaign includes two :30 spots that air exclusively on the Discovery Networks beginning the week of January 19th. more