Archive for February 2nd, 2009

Los Angeles, CA – (February 2, 2009) – Director Eric Heimbold is celebrating after his “Power of the Crunch� commercial for Doritos aired during the Super Bowl XLIII broadcast yesterday. “Power of the Crunch� earned the 2nd place honor in this year’s Doritos “Crash the Super Bowl� program. The spot was also rated #5 on the coveted USA TODAY Super Bowl Ad Meter.

“Power of the Crunch� was one of five top ads selected by Doritos maker Frito-Lay from nearly 2,000 submissions, and voted on by consumers for the chance to air during this year’s Super Bowl broadcast. Thousands of fans voted at www.SnackStrongProductions.com between January 5 and January 25 to determine the winner.  more

Santa Monica, CA, Feb. 2, 2009 – A world renowned creative collective for over 28 years, Elias Arts, a company devoted to music composition, strategy and production, created and produced original music for four TV spots featured during yesterday’s SuperBowl. The four SuperBowl TV spots for which Elias Arts provided music were: more

Sacramento, CA — (February 2, 2009) – The ad agency creatives at MeringCarson turned to long-time collaborators Bongo Post & Music (also based in Northern California) for a compelling, new NFL spot for Super Bowl XLIII. The 30-second commercial, which follows a year in the life of an NFL player, includes original music and sound design by Bongo. The spot was showcased at the stadium during the game; and broadcast on NFL.com, NFLMobile, NFL Network; and is slated to air nationally during the Pro Bowl game in Hawaii, a week following Super Bowl XLIII. more

Sean Broughton of Smoke & Mirrors New York (SMNY) leads a team of artists in a humorous four spot campaign for Jose Cuervo, via JWT. Each spot is a sarcastically approached lesson in Living Notoriously Well with Jose Cuervo, all enclosed in an extravagantly ornamented, bound tomb.

Serving as the example for the notoriously living, an attractive baller-type impresses his friends simply by reaping the benefits of a false title-senator-in the :30 Be Yourself, a vital lesson. more

Cut + Run is known for celebrating the extraordinary, both with its brand-building work and with creative environments that echo the mood and feel of each home city. Accordingly, the just unveiled New York office is a dramatic 4,800 square foot live/work loft that has housed many creative professionals in the photography and design industry. more

First time nominee, Peter Thwaites wins the Directors Guild of America (DGA) Award in the Commercials category.

Thwaites directs spotwork via Gorgeous@Anonymous in the States, and Gorgeous Enterprises in the UK and Europe.

Thwaites garnered his nomination on the basis of his commercials for Barclaycard’s Waterslide (BBH/London) and Guinness’ Light Show (Irish International BBDO/Dublin). more

The Brief:

RSA director Jonas Akerlund and 89 Edit’s Chris Davis delve deep into Pink’s inner-struggle to find her identity in the most recent video effort for Sober, from her newly released album, Funhouse.

The video starts out at a raging party in Stockholm featuring two versions of our hero Pink. One lives the rock star life, while the other watches the night unfold completely sober. We see her alone in a white padded room, dressed entirely in white. The landscape quickly changes to a scene in a ominous wood with transparent red images of Pink being rapidly projected onto the background of trees. All along the journey, Pink tries to find herself, as her identities constantly morph and intertwine. Akerlund’s clever use of in-camera mastery and Davis’ cutting prowess present a convincing interaction between the two Pinks, revealing each personality from many different views and landscapes adding to the videos unique charm. more

The Brief:

Sound Lounge’s Audio Engineer Jodi Levine mixes Radiohead’s haunting and sobering tones for a new PSA for the National Coalition for the Homeless via the KNARF agency.

The effort opens with a woman on an dimly lit city street throwing food into a trash can, but as the spot plays out in reverse motion, we see that she was actually eating out of the trash can and moments before crawled out of a makeshift cardboard shelter. Levine deftly melds the sounds of an abandoned cityscape and gritty sound effects in perfect accord with the Radiohead track MK1, from the In Rainbows album, which the alternative rock band donated free of charge upon seeing the PSA. more

Bicoastal production and management firm Anonymous Content is pleased to announce the addition of Robin Frank Management (RFM) to handle sales for their Music Video division. The management company based out of New York represents some of the most talented directors in the industry. Their roster includes such companies as Robot and Rockhard Films to name a few. more

For QT and images go to: http://blueroomnyc.com/intranet/probowl-2009

New York-based motion graphics, design and production agency, Blue Room NYC created the graphics treatment and edited a trio of promos, a :20, :15 and :10, all with various end tags, for the 2009 NFL Pro Bowl Presented by State Farm and began airing during Super-Bowl Sunday on NBC. The promos were designed to promote the NFL Pro Bowl “when The NFL elite come together for the 2009 NFL Pro Bowl. Live from Hawaii, February 8th, only on NBC.” more