Los Angeles, CA â€“ (February 2, 2009) â€“ Director Eric Heimbold is celebrating after his â€œPower of the Crunchâ€? commercial for Doritos aired during the Super Bowl XLIII broadcast yesterday. â€œPower of the Crunchâ€? earned the 2nd place honor in this yearâ€™s Doritos â€œCrash the Super Bowlâ€? program. The spot was also rated #5 on the coveted USA TODAY Super Bowl Ad Meter.
â€œPower of the Crunchâ€? was one of five top ads selected by Doritos maker Frito-Lay from nearly 2,000 submissions, and voted on by consumers for the chance to air during this yearâ€™s Super Bowl broadcast. Thousands of fans voted at www.SnackStrongProductions.com between January 5 and January 25 to determine the winner.Â more