Archive for December 15th, 2008

Click 3X Creates Unique Title Sequences for Two Films

New York-based design and VFX studio Click 3X recently produced title sequences for two feature films from Academy Award-winning directors, Jonathan Demme’s Rachel Getting Married, and Davis Guggenheim’s It Might Get Loud. Both projects involved heavy stylistic experimentation and hands-on collaboration with the directors to develop sequences that embody and introduce the subject, complement the film openings, and add to the overall storylines. The projects demonstrate the range of scope and design depth of the Click 3X team, who continue to release visual solutions for commercials, films, television, music videos, and integrated media. more

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Mammoth HD adds 38 RF Collections

MHD_LifestyleMammoth HD Footage Library ADDS 38 RF Collections

New Royalty-Free Lifestyle and Medical/Healthcare Collections expand the Mammoth HD Footage Library more

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HUSH Slows It Down For Momentum and Amex

New York-based content creation studio HUSH has teamed up with advertising agency Momentum Worldwide (NY) on a lightning-fast live action, design and animation production. The effort is part of American Express’ new focused campaign showing on 20+ screens at the popular LA Live outdoor space adjacent to the Los Angeles Staples Center. more

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Move Over Eggnog, SUSPECT Crashes The Party With Sierra Mist

New York-based Conceptual Design, Animation and VFX studio SUSPECT added to its impressive string of work with a spot reintroducing Sierra Mist Cranberry Splash. Led by Co-Founder/Creative Director Tim Crean and Creative Director Hoon Chong, the SUSPECT team created a dynamic animated world to bring the popular soda back as the de facto party drink for this holiday season. more

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MastersFX Contributes Creature FX to America’s # 1 Film, “The Day The Earth Stood Still”

dess-dmn-mm_small.JPGHollywood, CA & Vancouver, BC, Dec. 15, 2008 — Award Winning special character makeup FX artist Todd Masters and his special effects company MastersFX, a leading Hollywood “Creature FX Studio,â€? have created unique, Creature and Character FX for the FOX feature film “The Day the Earth Stood Still,â€? which opened this weekend at # 1 at the boxoffice, with $ 31 million. These Creature FX had to be designed to integrate seamlessly within the film’s digital visual effects, requiring work on a global scale. more

The Interoperability Challenge When Transitioning to a File-based Workflow

logo-from-press-releases.jpgOpinion Article Abstract:

What challenges are broadcasters facing as they transition from traditional tape-based infrastructures to today’s file-based workflow?

One of the pivotal challenges facing broadcasters is interoperability. There are several standards appearing on the market to help solve this problem yet not one solution exists to meet consumers for content availability on new and diverse platforms. Today, consumers want to consume media whenever they want, wherever they are and broadcasters must quickly tackle the steep learning curve to deliver content on new platforms if they want to generate new revenue streams and keep in step with consumer demands. more

SMNY and Mother Protect the Human with Amnesty International

Director Kim Gehrig of Academy Films and New York-based Smoke & Mirrors New York (SMNY) Creative Director Sean Broughton create a compelling 1:30 tale for Amnesty International via Mother.

With Michael Stipe’s arresting song, Until the Day is Done, playing throughout the spot, we are left simultaneously bewildered and proud. Bewildered at the astonishing violence in our world, and proud of the selfless among us attempting to hinder its relentless surge. Seven racially diverse individuals are superimposed onto scenes of violence wherein they appear to stand between aggressors and their targets; releasing prisoners, removing nooses off necks and withdrawing weapons from children. The heroes are placed in the heart of nations that are war-torn and plagued with cruelty, in order to attest our own capacity to protect human rights. more

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i-Pix for Coldplay

i-pix-for-coldplay-col182004576.jpgLD Paul Normandale incorporated 12 i-Pix BB4 LED wash fixtures into his design for Coldplay’s “Viva La Vida� world tour, which are being supplied by Lite Alternative, lighting contractors for the European and UK legs.

Placed on the front and overhead sub trusses, these are used to produce very bright and colourful audience washes for Coldplay’s highly interactive shows. more

Imagineer Systems Ushers in the Holidays with its “(More Than) 12 Days of Christmas Sale�

garland.gifImagineer Systems is ringing in the 2008 Christmas Season with a celebratory “(More Than) 12 Days of Christmas Sale.� Beginning December 15th and running through December 31st 2008, customers old and new, from students to facilities alike, can take advantage of huge discounts on Imagineer Systems entire selection of powerful VFX tools. more

Idyll Hands Imagery Gets Into The Holiday Spirit With Projection and Content For The Nationwide Radio City Christmas Spectacular Arena Tour

RCADigital content designers and creators Idyll Hands Imagery, Inc. has provided transitional content and projection for the Radio City Christmas Spectacular Arena Tour traveling to 18 cities nationwide.

Designed for venues of 7,000-12,000 people, the Radio City Christmas Spectacular arena show replicates the magic of the famed Radio City Christmas Spectacular in New York — the #1 live holiday production in the world– re-imagined specifically for large-scale venues. Requiring 34 trucks and 16 buses to transport equipment and personnel from city to city, the arena show showcases the Radio City Rockettes and their celebrated precision dancing, and includes lighting effects, stunning imagery, flying sequences, sets that surround the audience, snowfall and the Living Nativity scene. more

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