Honda Odyssey Travels Through a Simulated “High School Musical 3: Senior Year” Yearbook in RPA’s Cross-Promotional Spot Created by Stardust
SANTA MONICA, CA. and NEW YORK-(Nov. 14, 2008)-Bicoastal creative production company Stardust Studios (www.stardust.tv) recently produced a high-definition (HD) 3D animated spot for the creative team from advertising agency RPA and their clients at Honda. The :30 spot directed by Stardust’s Santa Monica-based art director Jonathan Wu debuted across the U.S. last month, and can be seen online here.
“RPA’s creative team approached us with the idea of creating a yearbook-themed cross-promotional spot for the Honda Odyssey as part of Honda’s promotion of Walt Disney Pictures’ â€˜High School Musical 3: Senior Year,’” Wu explained. “The main points were to make sure it was photo-real and authentic to a high school yearbook. The guys at RPA gave us great input, and we applied their ideas throughout the process, which really made the piece come together well. It was a great collaboration.” more