FINAL CUT TEAMS WITH BERLIN CAMERON ON QUIRKY CAMPAIGN FOR SONY LATIN AMERICA
New York, NY – (October 14, 2008) – Final Cut Editor Carlos Arias recently completed a campaign for Sony Latin America via ad agency Berlin Cameron.
In “Presto Changeo,� a magical street vendor stands before a crowd of spectators. Calling upon the digital gods, he drops a bulky, yellow Sony Walkman cassette player into a wooden bowl and dramatically cracks a giant ostrich egg into it. He then swigs from a jar and spews into the bowl, causing a fiery explosion. Reaching deep into the sludgy concoction, the magician unveils Sony’s sleek, new digital player to the mystified crowd. more





