Archive for September, 2008

The Future of Entertainment Marketing

The history of entertainment has been continually in flux when it comes to delivery systems. Think of the early phonograph, radio, movie, television and web. Formats have always been in transition and ever changing the way we obtain our music, shows and information. 



With this in mind we find ourselves at the end of 2008 – where not one delivery system reigns; either at a crossroads or a sea change depending on the way we look at it. Kiosks on subways, taxis, monitors strapped to young actors wandering around the city, TV shows on IPODS, snippets of comedy on YouTube, and surfing the web on our cell phones are all ways we obtain our entertainment. 



What does this mean?

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Ventura, CA, Sept. 24, 2008 – Award-winning provider of software training videos lynda.com is celebrating the largest launch in its history of online training for the just-released Adobe® Creative Suite® 4 (CS4) product family. With over 100 hours of instructional videos on Creative Suite 4 training, comprised of 34 different product training tutorials, with dozens of additional courses planned for the coming months, this collection of training is being called “CS4U� and can be accessed at www.lynda.com/CS4U. lynda.com has also produced training videos that are bundled with the software, as the exclusive in-the-box video training provider for Adobe Creative Suite 4. more

Avid Announces Rapid Adoption of New Editing Solutions

Customers cite speed, responsiveness and increased productivity as key benefits

TEWKSBURY, Mass., September 24, 2008 — Avid Technology, Inc. (Nasdaq: AVID) today announced that customers are rapidly adopting the company’s next-generation of HD editing systems, which started shipping in early June. The American Film Institute (AFI), Catalyst Post, CBS, Universal Studios, KFox Television, FOX Sports Network, No Doubt Productions, Raycom Sports, Rhythm and Hues, Telemundo, Wachovia Video Network and Vertical Interval Media are among some of the first sites to purchase and deploy new Avid® Media Composer® DX, NewsCutter® DX and Symphony™ Nitris DX® systems. more

Large projection specialists E/T/C London created and produced a high impact animated show on the façade of Birmingham’s iconic Council House building for the city’s 2-day Night Light event.

Night Light is a phenomenon that’s been sweeping Europe, consisting of lighting installations, street performances and live action designed to draw people back into city centres for the evenings via innovative lighting, events and installations. more

AMSTERDAM, THE NETHERLANDS, SEPTEMBER 24, 2008 – Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of professional camera batteries, chargers, lighting and other mobile power systems, gave professional handheld camera operators attending IBC 2008 an up-close-and-personal look at its signature ElipZ® family of battery, light and grip products. Strategically designed to enhance the runtime, performance and ergonomics of handheld DV and HDV cameras, the ElipZ system is an innovative and powerful set of tools delivering a variety of benefits, including all-day camera battery power, versatile on-camera lighting and effective, flexible camera support. more

Adder Technology gives CERN crystal clear view of progress

NEWBURYPORT, MA – September 24, 2008 – Adder, a leading developer of KVM switches, extenders and KVM over IP solutions, today announced the use of their extension technology in the control room of the ATLAS experiment of the Large Hadron Collider (LHC). The LHC is a gigantic scientific instrument near Geneva, where it spans the border between Switzerland and France about 100 meters underground. It is a particle accelerator used by physicists to study the smallest known particles – the fundamental building blocks of all things. The ATLAS detector is one of the four main detectors on the LHC. more

San Jose, California, USA – September 24, 2008 – Blackmagic Design Inc. today announced that Steam Productions selected Blackmagic Design products to create the stunning graphics for the 2008 Primetime Creative Arts Emmy® Awards. These Emmy awards were for programs and individual achievements at the 60th Annual Emmy Awards presentation.

“Earlier this year, I showed Spike Jones, Jr., producer of the Creative Arts Emmys, my HD reel that had been created on our new Blackmagic online suite,� said Scott Bryant, editor/owner, Steam Productions. “I believe that the impact of showing my reel on a large screen in full 1080 certainly helped my odds (as opposed to delivering a DVD, like most candidates). Spike was impressed with the reel and let me know immediately that I would be designing the show this year.� more

Visitors to Denver’s new Center for Empowered Living and Learning (The CELL) are plunged into a multimedia experience designed to explore one of the most important issues of our time: the threat of global terrorism. Through museum-wide audio, video and control systems furnished by Electrosonic, visitors follow The CELL’s dynamic inaugural exhibit, “Anyone, Anytime, Anywhere: Understanding the Threat of Terrorism,” which opened Sept. 2. more

Custom-built lens combined with JVC GY-HD250 camera in use for HD news gathering, sports and special events

WAYNE, New Jersey, September 22, 2008 – WXYZ, the ABC affiliate in Detroit, has purchased 15 Fujinon HTs18X4.2 BERM HD lenses with 2X extenders as part of the station’s switchover to HD newsgathering. The lenses are being used to outfit the station’s team of camera operators with HD equipment and are being used with JVC GY-HD250 cameras for news gathering, sports and special events production. more

The Brief:

Venice-based Speedshape, Team Detroit and Director Mark Romanek of Anonymous Content collaborate on a ground breaking HD campaign for the new Ford Flex. This Multimedia execution utilized entirely CG, 3D vehicles using General Motor’s CAD data exclusive to Speedshape across multiple platforms including broadcast, print and interactive applications promoting Ford’s newest flagship auto, Flex. Both spots set the Flex in a highly stylized open-canvas environment where the vehicle’s dynamic journey elegantly constructs an evening skyline in its wake, culminating in a hero shot of the car driving through an energized cityscape. more