Company Incorporates A&R Approach For Commercials &Signs 12 New Bands To Roster
New York, NY â€“ (September 29, 2008) â€“ Best known for its expertise in music supervision and licensing for commercials, Shout It Out Loud Music (SIOLM) is ramping up its services to include original music — a natural evolution and extension of the SIOLM brand.
Music supervisor/composer Francis Garcia and feature film composer/songwriter Andrew Hollander head the year-old company. The work of these two New York-based composers spans the worlds of advertising, feature films and records. They have created memorable tracks for commercial campaigns for AT&T, American Express. Olay, Fuse, Reebok, Verizon and a Wes Anderson-directed spot for Dasani.
Hollanderâ€™s film credits include the features, â€œWaitress,â€? starring Keri Russell, â€œSerious Moonlight,â€? starring Meg Ryan, and â€œThe Photographer,â€? which screened at Cannes and featured Maggie Gyllenhaal. Hollanderâ€™s work on â€œBaby Donâ€™t You Cryâ€? for the feature â€œWaitressâ€? landed him on the Oscar shortlist for Best Song. His score was also listed in Venice Magazine as one of â€œThe Best Scores of 2007.â€?
Former Elias Arts/NY Head Of Music Supervision/Composer Garcia brings years of experience in original composition, music supervision and licensing for commercials and feature films. He also functions in an A&R capacity with recording artists by discovering emerging talent, organizing music events and releasing compilation CDs.
â€œWe have deep roots in the music industry, born from an indie music pedigree and a genuine passion for music,â€? explains Garcia. â€œWeâ€™re down in the trenches, regularly attending shows and researching new music, so discovering talent is a completely organic process for us. Our A&R-type approach to commercial music allows us to utilize our vast network of bands, artists and composers for licensing opportunities, as well as original compositions.â€?
SIOLM has recently signed 12 groups to its roster including:
Loney, Dear â€“ chamber folk from JÃ¶nkÃ¶ping, Sweden
Walter Meego – electro pop from Los Angeles
Tigercity – disco/pop rock from Brooklyn
Eagle Seagull – chamber pop from Lincoln, Nebraska
Belaire – indie/new wave from Austin
Shout Out Out Out Out – electro/punk rock from Edmonton, Canada
Spain Colored Orange – psychedelic/indie rock from Houston
Cheyenne – Americana from Brooklyn
The Antlers – shoegaze/avant pop from Brooklyn
Scorpion Child – classic rock nâ€™ roll from Austin, Texas
Anamanaguchi – NYC power pop performed with a modified Nintendo game system
Floormodel â€“ downtempo electronica from Los Angeles and Cologne, Germany
â€œStylistically, our bands run the gamut,â€? adds Garcia. â€œWe try not to be too genre-specific, which is complementary to our existing music library. We tend to function like a record label in terms of development by taking our bands to a higher level with promotional initiatives. We exert a lot of energy towards band promotion, whether itâ€™s directly pitching for a project or harnessing our connections to get the bandâ€™s music in front of the advertising industry.â€?
Shout It Out Loud Musicâ€™s initial work includes tracks for an award-winning commercial spot for Olay and the entire musical packaging for Nicktoonsâ€™ upcoming Saturday Morning block of comedy programming, which includes â€œCatscratch,â€? â€œTeenage Robotâ€? and â€œTak.â€? Recent marketing initiatives include a Shout It Out Loud Music-hosted party at the record industry’s SXSW (South by Southwest) Music Conference, which attracted hundreds of music lovers, as well as advertising, film & TV and record label professionals. SIOLM also curated a 16-track CD compilation of artists, including MSTRKRFT, The Blakes, White Rabbits, Tigercity and Rhett Miller, for the February issue of HARP Magazine.
The SIOLM team is comprised of Producer Leigh Hurwitz, Engineer/Sound Designer Jeff Slutz and Sales Rep Kamila Prokop. They approach each assignment by asking clients what kind of emotional response they want to evoke. Capturing a feeling can be more effective and stronger than citing the sound of a specific band. Upon discussing the creative direction internally, they then target the right specialized talent for the job.
â€œSupplementing our arsenal of traditional composers with current recording artists elevates our creative process,â€? concludes Garcia. â€œThereâ€™s an energy level and chemistry that a band gets from making records and playing shows every night. When a project demands a specific music direction, employing a band from that particular scene lends an air of authenticity. Our main role is to act as a creative partner and conduit between the bands, artists, ad agencies, record labels and publishing companies.â€?
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