Blackmagic Design Mini Converters Win “STAR� Award from Editors of TV Technology Europe

Blackmagic Design Mini Converter FamilySan Jose, California, USA – September 30, 2008 – Blackmagic Design Inc. today announced its Mini Converter Family is the recipient of the 2008 STAR (Superior Technology Award Recipient) Award given by the editorial staff of TV Technology Europe at IBC 2008.

“We are incredibly excited that our new Mini Converters have been selected for the TV Technology Europe award,” said Grant Petty, CEO, Blackmagic Design Inc. “We worked hard to build a powerful range of mini converters that are easy to understand, easy to use, included world leading technology, and all at an affordable price. We are so happy that our hard work has been recognized by such a prestigious publication as TV Technology and the broadcast television industry.”

The STAR Award is designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. TV Technology Europe’s editors reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then chose 25 winners.

“STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way,â€? said Mark Hallinger, Editor of TV Technology Europe. “The products selected help advance the industry —- some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products.â€?

About TV Technology Europe
TV Technology Europe is the region’s leading magazine for broadcast technology. The magazine is published by NewBay Publishing, the world’s largest publisher of audio and video publications. Other NewBay products include a US version of TV Technology, Radio World, Pro Audio Review, Audio Media, and a family of country-specific publications and Web sites.

About Blackmagic Mini Converters
Blackmagic Design’s new family of Mini Converters includes many innovative features and technologies. There are 5 models in the Mini Converter family and each model includes powerful features such as redundant SDI inputs, balanced analog and AES/EBU switchable audio, standard ¼-inch jack audio connections and an international power supply which includes adapter plates for all international power sockets. Mini Converters include SDI to Analog, Analog to SDI, SDI to HDMI and HDMI to SDI models at $495 or €345, plus a Sync Generator model at $295 or €199. Unlike other converters on the market today, Mini Converters are designed to be extremely powerful while also easy to use.

Product Availability
All Mini Converters and other Blackmagic products are available from Blackmagic Design authorized resellers worldwide.

Press Photography
Product photos of the new Blackmagic Video Recorder, and all other Blackmagic Design products, are available at www.blackmagic-design.com/press/images

About Blackmagic Design Inc.
Blackmagic Design Inc. manufactures the world’s highest quality video editing products, converters and routers for the post-production and television broadcast industries. The Multibridge, DeckLink and Intensity family of products have revolutionized the post production industry and made HDTV and film editing more affordable. Founded by the world’s leading editors and engineers from the post production industry, this knowledge is constantly fed back into our products. Blackmagic Design has operations in the USA, United Kingdom, Japan, Singapore, and Australia.

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