MOUNTAIN VIEW, Calif., September 16, 2008— Pinnacle Systems, Inc., a part of Avid Technology, Inc. (Nasdaq: AVID), announced today the completion of the redesign of its www.videospin.com website hosting a free downloadable version of VideoSpin™ by Pinnacle and multiple new resources for video editing beginners. Featuring a new look, user video spotlights, tutorials, tips and fun features, the newly redesigned website will be a key resource for information for people who have never edited a video before and those who just want a fast, easy way to share their photos and videos. Special promotions for other Avid products will be communicated through a monthly newsletter and within the VideoSpin application to VideoSpin users.

Visitors to the VideoSpin.com website can experience how easy editing and sharing can be by clicking on the website’s interactive, step-by-step tutorials. For more information, they can view the new white papers, how-to videos and reviews that have been posted; or search the online glossary and FAQs. In addition, an informative newsletter will provide information on the latest special promotions.

For fun and inspiration, website visitors can view featured videos hand-picked by the Pinnacle Systems’ team that were created with VideoSpin and uploaded by users directly to YouTube®. VideoSpin users can also email Pinnacle Systems to submit new YouTube entries they would like to see spotlighted. Visitors to the website can participate in the fun by rating their favorite videos.

Based on the engine of Pinnacle Studio™ software, #1 in the consumer video editing market in the U.S. and in major European countries*, VideoSpin offers some key advantages in comparison to other free editing solutions, that are only available to use while online and include file size limitations. Without having to connect to the Internet or worry about file size limitations, VideoSpin users can quickly create videos, share their video clips by uploading them to the Web or emailing them—and it’s a completely free solution.

Cost-effective additional features and capabilities such as the Advanced Codec Pack, for expanded format support (US $15.99); Instant DVD Recorder, for one-click DVD creation (US $19.99); and Pinnacle Studio version 12 (from US $49.99 to US $129.99) for a complete video editing solution are also available to VideoSpin users.

Availability
Designed for Windows® XP with SP2 and Vista™ systems, the complete VideoSpin application is available now for download at no charge from www.videospin.com.

AVI, MPEG-1, WMV, Real Media and Windows Media with WAV audio support are included with VideoSpin by Pinnacle. In addition, the application can be used with the Advanced Codec Pack to create, edit and export video in other file formats. Users can purchase the Pinnacle InstantDVD Recorder for US $19.99 and the Advanced Codec Pack for US $15.99 or can continue using VideoSpin by Pinnacle without these options.

To watch a demo of the new VideoSpin.com, click here.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a part of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid®, Digidesign®, M-Audio®, Pinnacle Systems, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy award-winning products and services, visit www.avid.com.
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© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are MSRP for U.S. only and are subject to change without notice. Contact your local reseller for prices outside the U.S. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, MovieBox, Pinnacle Studio and VideoSpin are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

* Sources:
The NPD Group/Retail Tracking, Consumer Video Editing (August 2007 through July 2008).
Based on consumer sales for 4 European countries (DE, FR, IT and GB cumulated) annual 2007 in the GFK Retail-Market.