Archive for September 15th, 2008

IRVINE, Calif. — Sept. 13, 2008 — Sonnet Technologies today announced the Pro Dual CompactFlash® (CF) Adapter ExpressCard/34, which enables digital photographers to transfer files concurrently from two CF memory cards to a MacBook® Pro computer on-location or in the field, studio, or office. The ability to transfer data from two cards concurrently, rather than swapping them out of the adapter, makes for a significantly more convenient and efficient workflow. The Sonnet adapter uses the 2.5 Gbps PCI Express interface incorporated into ExpressCard® slots, so it delivers performance superior to adapters that depend on the ExpressCard slot’s USB 2.0 interface. more

BILLERICA, Mass. — Sept. 3, 2008 — Echolab, Inc., a leading provider of professional video production switchers and broadcast tools, today announced the availability of dual panel operation for the company’s advanced Overture2â„¢ standard definition (SD) and multidefinition (MD) video production system. Dual panel operation allows one Overture2 switcher chassis to operate under the control of two panels, each panel controlling one of the two independent M/Es, thus providing users with the flexibility to produce two independent productions or to use separate control panels for collaborative switching of a single program. more

DUCK (Los Angeles) – today announced the recent completion of an animation project for new Cox Communications television advertising featuring the company’s new mascots, nicknamed “the digis.” In the commercial, “the digis” are birthed in multitudes from high-tech pods in a massive hanger at an unknown region and then pile out of the hanger to greet the world. The end of the spot proclaims, “Get ready, your world is about to get a little bit better.” The teaser announcement comes courtesy of the creative minds at Doner, Cox’s advertising agency of record, who selected Lane & Jan (Lane Nakamura and Jan Chen) of Los Angeles-based creative studio, DUCK. The inaugural effort, POD is the first of a four spot advertising campaign which launched May 19th. more

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• Four hot-swappable disks for non-stop data access
• Designed to complement and enhance working environments more

Hollywood, CA, September 15, 2008 – Continuing its run on providing audio services to the feature film industry, SonicPool, one of Hollywood’s leading post facilities, specializing in audio and video finishing, edit suite rentals, and full post-production services, has completed the mix for a new theatrical trailer promoting the upcoming film “Smother,� and has also provided the sound design and final mix for the film “Lonely Street.� The announcement was made by John Frost and Patrick Bird, co-founders, SonicPool. more

Restart Production, a post-house in located in Ljubljana, Slovenia has purchased a Northlight 2 2K|4K film scanner from FilmLight. The company, which provides film restoration, digital intermediate and high resolution video post-production services, becomes the first company in the Balkans to offer scanning via Northlight. Indeed, Restart Productions’ Northlight 2 will be the only 4K scanner in that area of Europe. more

Creative online Hi-Res process accelerated with new version of integrated toolset

TEWKSBURY, Mass., September 15, 2008 — Avid Technology, Inc. (Nasdaq: AVID) today announced that Avid® DS version 10 is now shipping in the U.S and is scheduled to begin shipping in Europe and Asia Pacific on September 19. Avid DS 10 is a solution designed to save customers time and money by offering professional editing, compositing, keying, image retouching, paint and graphics capabilities in a single application. The system runs on a new high-performance platform and includes the following key features: full color-managed workflows, advanced color correction capabilities, Interplay® support, improved conform options, GPU real-time processing, additional dual-link feature support, integration with Avid shared-storage solutions, and a new stereoscopic 3D container. The Avid DS 10 system also offers multi-stream, 10-bit uncompressed HD, Avid DNxHD® codec, and finishing and mastering of SD, HD-RGB, and 2k/4k file-based support with real-time playback up to 2K. With these new features, post facilities and broadcasters will be able to work more creatively, more effectively manage their project pipelines, and deliver the best end product to their customers. more

Autodesk Inc. has agreed to terms with the RED Digital Cinema Camera Company and has signed the RED R3D Software Developer’s Kit License Agreement. RED provides a high-performance digital cine camera with the quality of 35mm film and the convenience of pure digital. Autodesk is a world leader in entertainment and design software. more

AUSTIN, Texas (Austin GDC 2008) — Sept. 15, 2008 — Emerging technology company Allegorithmic is expanding its customer base into Asia and today announced that renowned Chinese game company The9 has added ProFX to its game development pipeline. ProFX was chosen for its ability to quickly produce high-quality textures with extremely small file sizes (typically 500 to 2,000 times smaller than traditional textures) and will be used by The9 to help reduce the file size and download time for its upcoming proprietary massively multiplayer online game (MMOG) titles. To see ProFX in action, please visit Allegorithmic during Austin GDC 2008 at booth #227 in Exhibit Hall 1. more

Interactive Marketing Agency Helps Develop User Experience; First to Incorporate DRM in Development of Application Built on Adobe AIR

LOS ANGELES – Sept. 15, 2008 – BLITZ, a leading interactive marketing agency, recently teamed-up with DIRECTV and Adobe to create the graphically rich and engaging SUPERCAST™ service for DIRECTV’s NFL SUNDAY TICKET™. The multimedia experience allows DIRECTV NFL SUNDAY TICKET SuperFan™ customers to instantly enjoy live Sunday football games, highlights of major plays, and real-time scores and statistics from virtually anywhere with their Windows or Mac† PC, either through a downloadable desktop application or as a Web destination. Fans will be able to view uninterrupted high-quality streaming video of the day’s action, without having to miss any of their favorite games. more