Ambitious Campaign Includes Original Music By Producer Neo Da Matrix

Los Angeles, CA – Beta Petrol recently handled music supervision, licensing, negotiations and production on an ambitious Sears commercial campaign featuring Vanessa Hudgens. “(Don’t Just Go Back) Arrive!� is also a full-length music video, with original music written by producer Neo Da Matrix, and directed by Joseph Kahn of HSI Productions. The campaign was created by ad agency Young & Rubicam/Chicago.

In “(Don’t Just Go Back) Arrive!� the 19-year-old “High School Musical� star dances in school hallways and shows off her new fall clothes. Courtesy of the new Sears website, www.arrivelounge.com, fans can catch up on the latest styles, view photos and win prizes.

To view “(Don’t Just Go Back) Arrive!� please visit: http://www.youtube.com/watch?v=vPd-vN3-Oyc

Beta Petrol Partners Bryan Ray Turcotte and Nathan Ehrenfeld were brought in by the Y&R team at the beginning of the project to act as music creative consultants, and then see it through to completion. The results are a testament to Beta Petrol’s versatility and aptitude for executing highly complex and delicate projects. For this project, Turcotte and Ehrenfeld suggested the involvement of Neo Da Matrix, a well-known music producer who has worked with the likes of Jay-Z, Ruff Ryders, Cassidy, Rihanna and Beyonce.

The result? A full-blown 3:00 music video with great buzz on the web, 10 x :30 TV commercials, and a 2:00 cut-down video – as well as an 18:00 documentary and reality web series, “My Own Two Feet,� based on the dancers featured in the Sears TV commercial shoot. Since its launch, the Sears website, www.arrivelounge.com, has had 650,000 hits so far. Widgets are also available for fans to remix the song and footage on their computers.

A Hispanic version of the campaign was created by ad agency Bravo Group, with Beta Petrol repeating the production process in Spanish.

Client: Sears

Project: “(Don’t Just Go Back) Arrive!â€?
3:00 music video with 10 X :30 cut-downs & 2:00 cut-down

Agency: Y&R Chicago
Executive Creative Director: Ken Erke
Head of Production: Brian Smego
Creative Director: Chris Hunter
Agency Producer: Jay Brooker
Art Director: James Edin
Copywriter: Michelle Nam
Music & Sound Producer for Agency: Beta Petrol

Production Company: HSI
Director: Joseph Kahn
Executive Producer: Michael McQuhae
Line Producer: Richard Weager
Director of Photography: Chris Probst

VFX Company: Ingenuity Engine
Editor: David Blackburn
Post/Visual FX Supervisor: Chris Watts
Lead VFX Artist: David Lebensfeld
Telecine: Rushes
Colorist: Paul Bronknar

Music Company: Beta Petrol
Music Supervision, Licensing & Negotiation: Bryan Ray Turcotte & Nathan Ehrenfeld
Music Producers: Nathan Ehrenfeld & Bryan Ray Turcotte
Original Music Composition by Neo Da Matrix
Song Title: “(Don’t Just Go Back) Arrive!”
Audio Engineer: Marcus Tovar

Sound Design Company: Musikvergnuegen/Los Angeles
Sound Designer: Walter Werzowa

Audio Mix: Eleven Sound
Engineer: Jeff Fuller

Project: “My Own Two Feet�
18:00 documentary (& teaser) of the dancers in the music video, “(Don’t Just Go Back) Arrive!â€?

Agency: Y&R Chicago
Created By: Chris Hunter
Executive Producers: Ken Erke and Brian Smego
Producer: Jay Brooker
Associate Producer: Michelle Nam
Art Director: James Edin
Music & Sound Producer for Agency: Beta Petrol

Director/Music Supervision: Giles Clarke

Line Producer: Jorge Arana

Editor: Jessica Simmon
Assistant Editor: Charles Moore

Post Producer: Joy Holbrook

Titles: Emilio Sa

Music Production Company: Beta Petrol/Los Angeles
Music Supervision, Licensing & Negotiation: Bryan Ray Turcotte & Nathan Ehrenfeld
Artist: Paul Oakenfold
Songs: “21,” “Move,” “Swing It,” and “Seven”
Music Producers: Bryan Ray Turcotte & Nathan Ehrenfeld
Original Music: Erin Garcia
Additional Music: Joey Tee

Audio Post Company: Another Country

Hispanic versions created by Beta Petrol for The Bravo Group

www.betapetrol.net