Archive for September 2nd, 2008

United Broadcast & Media Solutions (UBMS), the system house and distributor based in Dubai, is TELEX/RTS’s new partner in the United Arab Emirates for the broadcasting market.
Dubai, UAE With immediate effect, UBMS is taking over the distribution of TELEX/RTS products in the United Arab Emirates. more

Troika Design Group, a strategic branding and design agency for companies in media and entertainment, has been tapped by FOX to assist in developing a branding campaign for the 2008/2009 fall programming season. FOX’s new look debuted August 18, 2008, with elements continuing to roll out until the fall season’s official launch on September 1, 2008. more

New York, NY & Santa Monica, CA, Sept. 3, 2008 – JECO Music, one of the
top companies in the U.S. specializing in the creation and production of original music for the film, TV and commercial industries, has announced the debut of its first online premium music library, entitled “The Spot.� Please see:
http://www.jecomusic.com/libraries more

Stockholm, Sweden – 1st September 2008 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, will celebrate its 20 year history of award-winning picture and technical excellence at IBC 2008 on stand 7.C29. The Emmy winning PHAMETM algorithms, which form the basis of the entire Digital Vision product range, will be on show in the latest version of the Film Master grading system at IBC, as well as in various new products that will be announced at the show. more

A Big Team Effort Delivers Soundcraft’s Latest Digital Console Platform

“The launch of the Soundcraft Si3 is the culmination of a real ground-up research programme – an Engineers dream opportunity,â€? according to Stefan Ledergerber, Vice President of R&D for Soundcraft and Studer. “The console is completely new – new DSP, new light-weight surface materials, new user interface with newly developed – distributed display technologies, all designed to meet a new lower price point, whilst providing the customer with more new features.â€? more

• USB connectivity to complement any PC or Mac
• Stylish compact design includes hassle free internal cable storage
• Entirely plug and play with no additional drivers needed
• Bus-powered convenience means no batteries or extra cables more

The Brief:
Editor Micah Scarpelli of Version2 brings us this humorous campaign for Subway via MMB.
In Fence, Subway-sponsored NASCAR driver Tony Stewart demonstrates how Subway gets him going. After winning a race, Stewart hops on a fence and begins his notorious victory climb. Surpassing airplanes, angels, and eventually dwelling amongst spaceships and stars, leaving the audience in awe. more

The Brief:
Via The Martin Agency, Cam DiNunzio of Black Iris composes the feeling of hope for Discover Card and Anonymous Content’s Christian Loubek. With a quaint acoustic guitar riff leading into the spot, the VO on Anthem admits it’s ok to want to buy things; however, we are urged to remember this material world of ours can stop being wonderful. In a world of consumerism, Discover does the opposite of what other creditors do – help us spend smarter. more

The Brief:
In this campaign from 180LA for Dick’s Sporting Goods and adidas, noted 89 Editor Chris Davis cuts a series of motivational spots featuring football and soccer superstars.
The Football Pop-in spot hosts a high school football team receiving the surprise of a lifetime from New Orleans Saints famed running back, Reggie Bush. The young “thrillers” and “destroyers,” with Bush’s guidance, evolve into legit athletes decked in adidas gear. more

The Netherlands, Amsterdam, September 2, 2008 – RF Central, a leading digital microwave technology provider, is unveiling its new and improved NLL-II 5.8 GHz portable digital microwave link at IBC (Stand 1.A30). Taking its former model to new heights, the updated NLL-II now offers both balanced microphone and line level inputs via switch selectable XLR connectors on both the transmitter and receiver. This makes the NLL-II ideal for use by roaming news and sports crews. As part of its new release, the redesigned NLL-II is now also equipped with phantom power for microphones. more