Archive for August 1st, 2008

Hollywood, CA - The advertising community and the major brands which have famously created some of the industry’s most compelling and memorable identity campaigns have still found at least one holy grail of branding to be highly elusive – they all want to better and more effectively entertain and inform their key target audiences in a way that is measurable and meaningful. “medium: for living ideas™�, a new branded entertainment shop and original entertainment content studio based in Los Angeles, delivers just that. more

London – (July 31, 2008) –Superfad’s London office recently produced a new branding project for Channel 5, which unites live action and CG in a playful and cheeky spot that showcases the notion and effect of “indulgent TV.â€?

The script, written and directed by Superfad London EP/CD Georgia Cooke, centers on three Channel Five TV addicts who — with the launch of the Demand Five download service — binge all night on their favorite shows and blitz-out in entertainment overload the next day on the boss’ dollar. The viewing audience journeys from a shot of the near-unconscious characters to a live action spiraling zoom into their stylized, animated brains, brimming with a personalized selection of over-consumption. more

New York, NY — (July 31, 2008) – Mother New York recently called upon Riot to complete VFX for a series of hilarious spots promoting the airing of The Star Wars films on Spike TV. The spots feature legendary Star Wars characters (i.e. Darth Vader, Boba Fett, Ewoks and Tusken Raiders) consorting with every-day men on planet Earth. Each spot ends with comical twists on Jedi proverbs before concluding with “there is much to be learned.â€? more

Stockholm, Sweden August 1, 2008 - Digital Vision, (www.digitalvision.se) the world’s leading provider of picture enhancement systems for film and television post-production, has announced its participation at the upcoming SIGGRAPH 2008. The company, which has an office in North Hollywood, will attend the show to present new technologies aimed at visual effects finishing such as native Open EXR high dynamic range grading and automated archive repurposing. New features include the ability to process in full 32bit floating point per channel without any clipping. All tools have been implemented in floating point including noise reduction, aperture correction as well as grading and isolation tools. more

July 29, 2008 — Passfield, UK: Digital Rapids – Passfield, UK: Digital Rapids — a leading developer of scalable solutions for media ingest, encoding, transcoding, protection, streaming and delivery — announced today that broadcast automation specialist Pebble Beach Systems has introduced a new automation module enabling advanced control of Digital Rapids’ award-winning StreamZ ingest and encoding systems through Pebble Beach’s automation solutions. more

(Chicago, IL) – Technical content presented at SIGGRAPH 2008 will feature the techniques behind the animation development in Spore, the latest interactive video game due to launch worldwide in September 2008. Spore, produced by the makers of the popular Sims games, is an internet-based game that allows users to create a species of creatures, grow them from cellular to full-scale life forms, and share their evolved creatures with other players interactively worldwide. more

Agreements with Hoffman Video Systems and Media Vision Integration will support InterSense’s expanding presence in the film and video game production industry

Bedford, Massachusetts — July 31, 2008 — InterSense Incorporated, a market leader in precision motion technology, today announced it has entered into distribution partnerships with two leading audio-visual systems integration firms — Hoffman Video Systems and Media Vision Integration (MVI). These partnerships will form a direct channel for InterSense’s hybrid motion tracking systems into the entertainment industry, while also ensuring customers receive superior installation and technical support. Pre-visualization has helped to streamline the entire feature film production process, enabling producers and directors to increase productivity, lower costs and improve the realism of their virtual productions. Video game developers are now also beginning to reap the benefits of this new approach. more

WAYNE, NJ, July 31, 2008 —Several Fujinon Cine-Style lenses were used on the set of the feature film, Tekken, which is based on the hugely popular video game series. The movie is the story of a young man who discovers he holds a great power and must battle a team of elite fighters who will stop at nothing in order to get it from him. The film has just completed shooting in Shreveport, Louisiana and will be released next year. more

MAXedit Server Edition and MAXedit Web Edition to Make European Debut at IBC 2008 Convention

MONTREAL, Canada, July 31, 2008 – Maximum Throughput Inc. (www.max-t.com), developers of ultra high performance software-based solutions for networked storage infrastructure and media management, has announced the availability of MAXedit Server Edition, a multi-user server-based editing application, and MAXedit Web Edition, a professional web-based editing platform powering the company’s online editing service. more

Christie projectors are playing a key role in festivities marking the 400th anniversary of the city of Quebec, the birthplace of French civilization in North America and a UNESCO World Heritage site. From June 20 to August 24 Christie will participate in The Image Mill (Le Moulin à Images) – a sound and image spectacular created by Robert Lepage and Ex Machina. The Image Mill will recount the history of the city with what is believed to be the world’s largest video projection. more