Archive for July 28th, 2008

Culver City, CA, July 29, 2008– Karma Kollective (KK) has been formed as a new, full-service production company based in Culver City, CA, specializing in local, regional, national and international TV commercials, music videos and multi-media projects. Concurrent with their new company’s launch, Yamani Watkins, Founder/Executive Producer, and Edy Enriquez, Executive Producer, also announced the company’s initial projects, which were a TV spot for Vidal Sassoon/Tokyo, viral clip for Lexus, live action content for a “CSI�/DVD Game, and a music video for the “Kung Fu Panda� feature film soundtrack.

(NOTE: Photo at right: Edy Enriquez, left, Yamani Watkins, right) more

Santa Monica, CA, July 29, 2008 – Emmy Award winning producer/composer Yoav Goren has announced the launch of a new music label entitled Imperativa Records, which he will serve as CEO. Concurrently, Goren also announced the U.S. release of Imperativa Records’ first two original CDs, “Trailerhead” from artist Immediate, and “Epiconâ€? from artist Globus. more

Audiomotion, the multi-award winning motion capture studio, today announced its involvement in the making of “The Chronicles of Narnia: Prince Caspian.” Audiomotion was hired to deliver almost two hours of motion capture footage for the feature, recorded with its advanced suite of 100 Vicon MX40+ cameras, filming over seven days on location. more

NEW YORK, NEW YORK, July 28, 2008 – FOR-A a leading manufacturer of video and audio systems for the broadcast and professional video industries, announces that Arctek and Galaxy Light & Power LLC in London selected its FRC-7000 HD frame-rate converters to perform high-quality conversions for a recent live broadcast of the World Championship International Ice Hockey Federation, which was played in Halifax Nova Scotia and Quebec City Canada over a three week period. An SD signal was also supplied, after being down converted to PAL. more

The Production Equipment Rental Association (PERA) opened a new national office in Manhattan at 101 West 31st Street today. This location will serve as place for meetings and consolidated communications for members.

“PERA has been listening to members and the industry since our member meeting at the National Association of Broadcasters convention in April,� says PERA Executive Director John Johnston. “We are acting on recommendations to rebuild the organization, focus on current issues, address member needs, and increase the value of membership in PERA.� more

Severn, Maryland, July 28, 2008 – 3G Wireless LLC, an industry leader implementing wireless HD technology, and Bexel Broadcast Services, the world’s leader in broadcast production, are utilizing their strategic partnership to bring HD coverage of this year’s Beijing Olympics to the world. 3G, using six of Nucomm’s CamPac 2 wireless camera transmitters and six of its Newscaster DR diversity receivers, will be stationed at the Hong Kong-based Sha Tin competition venue and Beijing-based Workers’ Stadium, to provide superior HDRF coverage for the host world feed. more

Scharff Weisberg has supplied a complement of moving lights and lighting-control equipment to lighting designer Lance Darcy for the free summer concert series at the World Financial Center Winter Garden in Lower Manhattan.

The World Financial Center is a complex of four office towers housing the world headquarters of American Express, Merrill Lynch, Dow Jones, and Deloitte. Its spectacular Winter Garden atrium is the venue for many events including the summer concert series, which opened with Berlin-based Ulrich Schnauss and was followed by the Winter Garden’s first dance party DJ’d by Kode9 and performances by the Brazilian Connection Quintet and other artists. more

DUCK’s dynamic directorial duo Docter Twins (Matt-Jason Docter) via Chicago-based Leo Burnett has skillfully engineered another clever national ad for their LA-based production studio. Building on the success of their recent four spot campaign for Wienerschnitzel, the Docter Twins return with a hip new :30 entitled, Higher for the Gripz line of Kellogg’s snack food.

“The vibe of the spot is great,” remarked DUCK Partner/EP Mark Medernach. “The Docter Twins took a fun board and gave it a fresh, relevant tone. It hits right to the core of Kellogg’s target audience. Gripz are about, ‘Fun you can eat,’ and the Docter Twins did an outstanding job of conveying that.” more

John Dolan of Anonymous Content via Publicis & Hal Riney directs this whimsical, yet inspiring, spot for inventnow.org and Ad Council. The spot opens with a nervous young boy introducing himself and his new invention the suction tired BMX bike. We are then treated to a “show and tell” of sorts as the boy shares his inspiration – octopuses, and the process of creating his masterpiece. Several shots of the young inventor riding illustrate the wild capabilities of this impossible feat. After seeing the boy “Spiderman” his way along the walls and ceilings of a school, he is last seen hanging from the handlebars suctioned to a building. We are left wondering if these tires actually exist? Of course they do, in the minds of kids who think and dream big. “Anything is possible. Keep thinking.” more

The Brief:
How do you get the word out that BURGER KING® is staying open later? In the new spot for BK® directed by Spike Lee via Crispin Porter + Bogusky you appoint chart stomping rapper turned business mogul P-Diddy and “Tell ‘em Diddy said BK® is open late.” This simple announcement, which goes out over the evening news, unleashes a wave of late night pandemonium at BK® Restaurant’s everywhere and proves, once again, that Diddy knows best. more