Archive for July 7th, 2008

Sound Lounge’s Philip Loeb mixes a symphony of sound and music to rhythmical effect in the inspired new spot for Hewlett Packard via SF-based Goodby Silverstein & Partners.

With the tap of a finger, our young maestro coaxes us into the tactile world of HP’s new TouchSmart PC. In this display of amazing gesticulation, our conductor performs magical feats of productivity to a swelling score punctuated with brilliantly orchestrated sound effects. more

Offers pre-order discount of 20%

Ontario, Canada (July 7, 2008) – ASK Video Interactive Media, creator of software tutorials on DVD for popular music software applications such as Pro Tools, Cubase, Live, and Garageband, has announced their first title for Cakewalks flagship product, Sonar 7. For a limited time, the company is offering a 20% discount on all pre-orders at www.askvideo.com. more

The skilled mixing of Sound Lounge’s Rob DiFondi brings two unlikely American icons together, Harley-Davidson and IBM via Ogilvy New York.
The revealing two-minute piece takes us on a journey into the eclectic world of Harley-Davidson, where IBM’s cutting edge portal technology plays a crucial role in keeping the motorcycle maker connected to its customer base. more

Evan Mangiamele of Sound Lounge mixes the audio-rich monster viral hit Microwave for prepaid wireless service, Net10 via Droga5 for Smuggler director David Frankham. In what seems like a home video prank gone horribly wrong, a mobile phone is placed inside a microwave oven. Instead of exploding, the phone sizzles and pops it’s way into a smoking brick of plastic that unleashes an alien-like beast, snarling to break free. more

Double Twenty recently wrapped an alternate reality game (ARG) for fans of the upcoming Hellboy II – The Golden Army film directed by Guillermo Del Toro. The transmedia property submerses players around the globe into a world of conspiracy and mystical adventure, using online interactivity, live action, live events, and print, all fused together in a non-linear mystery story. Double Twenty’s Matt Wolf, a gaming industry veteran, was approached by Universal Pictures to create and produce the entire concept, storyline, game environment, and original content for the property. The previous ARG created by Wolf won a Primetime Creative Arts Emmy in 2007 for Outstanding Interactive for the property surrounding ABC Family’s Fallen mini-series. more

Media City Sound Tackles Audio Duties for Planet Green’s New Series “Battleground Earth” as Tommy Lee and Ludacris Mix it Up

Studio City, CA (July 7, 2008) – Studio City, California based Media City Sound is currently mixing audio for “Battleground, Earth: Ludacris vs. Tommy Lee” starring Tommy Lee and Ludacris. “Battleground, Earthâ€? will make its debut this summer as part of the launch of the new DISCOVERY Network’s Eco-channel: PLANET GREEN. The Planet Green Channel will premiere in over 50 million homes. more