Markham, Ontario: Digital Rapids — a leading developer of solutions for bringing television, video and film content to the latest generation of viewing devices — has been short-listed for an IBC2008 Innovation Award in the Content Management category for the company’s contribution to the multi-format digital media production workflow at a leading U.S.-based media and entertainment company.

The IBC Innovation Awards (www.ibc.org/awards) celebrate the partnership between technology companies and users, with short-listed nominees having demonstrated an innovative and cost-effective solution to a technical, commercial or creative challenge. The winners will be announced at the Awards ceremony September 14 during the annual IBC Conference and Exhibition in Amsterdam.

The nominated project combines the Digital Rapids Transcode Manager enterprise-class transcoding solution and Digital Rapids’ StreamZ ingest and encoding systems with the customer’s proprietary in-house software applications and third-party distribution software. The result is a uniquely powerful, high-quality and scalable ingest, encoding and transcoding workflow. Spanning geographically dispersed operations, the system maximizes quality and throughput for the timely availability of media assets in multiple formats, while eliminating the time-consuming manual interactions previously required at multiple points in the content production and distribution chain. The system’s high level of automation is essential for efficiently repurposing and managing the substantial volume being processed daily.

“The IBC Innovation Awards have quickly become one of the industry’s premier recognitions of both outstanding technology and the impact of vendors’ technology on their customers’ success,” said Brick Eksten, President of Digital Rapids Corporation. “With a high caliber of worthy nominations, simply being short-listed for the Awards is an honor, and we’re thrilled that our world-class team has been recognized for our innovative work.”

For more information about the IBC2008 Innovation Awards and Digital Rapids’ short-listed project, please visit www.ibc.org/awards.

For more information about Digital Rapids, please visit www.digital-rapids.com.

About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today’s complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong. is headquartered in Ontario, Canada with offices in the United States, the UK, Australia,Argentina and Hong Kong.