Archive for June 9th, 2008

Identity and PETA Serve Up Kentucky Fried Cruelty

The Brief:
Newly signed Scott Corbett of Identity Media (helmed while @ Boy Genius/Japanese Monster) examines the dark side of the fast food industry in a trio of riveting new spots for PETA’s Kentucky Fried Cruelty campaign. The campaign was conceived and written by newly founded creative collective, The Cricket Club of New York. more

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Black Iris Builds Excitement for World Cup Soccer

The Brief:
Black Iris has harnessed its collective bicoastal energy to create a soundtrack that moves us from the deeply personal strums of a single guitar to a rousing, crowd chanting anthem in the latest US Soccer Federation Men’s National Team spot, It Starts Here. more

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FlickerLab to Introduce Real-Time Animation System, GO, at the 2008 Licensing International Expo

NEW YORK, NEW YORK FlickerLab is a production and design company that specializes in the creation of live-action, special effects, graphics, design, comedy and animation of all types, across all platforms. The company has partnered with Gonzoft (Copenhagen, Denmark), the developer of GO, to launch the real-time animation system in the United States. GO, available exclusively in the U.S. through FlickerLab, will be introduced at the world’s brand and property marketplace, the 2008 Licensing International Expo, June 10 -12 at the Javits Convention Center in New York. more

Tom Carty of Gorgeous@Anonymous Discovers Amstel Light is One ‘Dam Good Beer’

The Brief:

In his latest spot via The Richards Group, Gorgeous Enterprises@Anonymous Content director Tom Carty takes us on a rousing tour of Amsterdam and reveals a city that’s every bit as bold and distinct as the flavor of Amstel Light, one of Holland’s most popular beers. more

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Identity Media Signs Scott Corbett

Identity is pleased to announce the recent signing of former agency copywriter Scott Corbett to its directorial roster. Most recently, Scott directed a “banned from the Super Bowl” campaign for PETA via Japanese Monster aimed at KFC for their inhumane treatment of chickens. more

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New HD Animation Technology Provides Highest Quality Experience For Animators And Fans Around the World On MyToons.com

mytoonslogo.JPGGlobal animation community MyToons.com becomes the first animation website to showcase member’s animations in high definition online

LOS ANGELES, CA (PRWEB) June 9, 2008 – MyToons.com, the world’s premier online animation community, today announced the launch of HD Animation™; a first for any online animation site. Animators and animation fans around the world can now experience both independent and studio animations in glorious high definition color and clarity – precisely as the creators intended them to be viewed – at MyToons.com more

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Anonymous Content’s Andrew Douglas Tumbles for Sony

The Brief:
In this VFX-driven :60 branding spot from Anonymous’ Andrew Douglas out of 180LA in Los Angeles, a film crew shoots rock climbers atop a treacherous snow-filled mountain when suddenly the Sony professional movie camera comes unglued from the DP’s grip, tumbling hundreds of feet below, shattering into thousands of pieces on the rocks. With the aid of LA-based The Mill, the camera pieces reassemble into the form of various Sony products such as a laptop computer, HD camcorder and Blu-ray Disc™ player. As the electronic devices travel further down the mountain, they again shatter against trees then are put together into new Sony products. The devices eventually make their way into a user’s home and reassemble into the world’s thinnest OLED TV. more

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Media 100 Version 12.6 Now Available – Video Tutorial Available

With the release of Version 12.6, Media 100 Suite supports AJA’s retail driver for PCI Express and PCI-X versions of its KONA 3, KONA LH, and KONA LS video I/O cards. Now you can run Media 100 and Apple Final Cut Studio side-by-side – without creating separate partitions for each NLE.

Watch the New video tutorial featuring Media 100′s Multi Channel Audio Input and Track Re-Mapping

Avid Ships Next-Generation Editing and Storage Systems

Quality, Value and Performance of Products Lauded by Customers; Company Also Unveils New Support Pricing

TEWKSBURY, Mass., June 9, 2008 — Avid Technology, Inc. (Nasdaq: AVID) today announced the worldwide availability of its new HD editing systems and VideoRAID® solutions. The new lineup, which delivers on a commitment to customers of improved quality, value and performance, includes next-generation versions of Avid® Media Composer® (v3.0), NewsCutter® (v7.0), and Symphony™ (v3.0) software, as well as new hardware configurations, Avid Mojo® DX and Nitris® DX. The products are designed to deliver the ultimate HD editing experience to media professionals by offering greater speed, responsiveness and reliability. On the heels of this availability, Avid is rolling out aggressive pricing on support packages for its new editing products and existing DS Nitris product line. Additionally, the company is announcing upgrades to its Avid Unity™ MediaNetwork, Unity ISIS® and Interplay® product lines.
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Boris FX Tutorial – Using the Paint Tool Within Your NLE

Did you know that your NLE has a powerful paint system capable of creating colored glowing light strokes? But only if you run Boris RED or Avid FX as a plug-in. Let me show you how to “draw with light” over any background video.

Walk through the Boris FX tutorial

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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