Sorrel Ahlfeld’s 2 Sense Productions, in association with Anonymous Content’s Integrated Division, collaborates with Getty Images to create fresh, new innovative content for stock video and print purposes. The integrated short film, Bubbles, is an admiring, humorous, mesmerizing look at a city, at friendship and the technology that connects us all. “The collaboration with Getty Images enabled us to develop a creative, interesting idea that evolved organically,” said Executive Producer of Anonymous Content’s Integrated Division, Danielle Peretz.

From Director Sorrel Ahlfeld: 2 Sense Productions – Anonymous Content
I saw this as an unusual opportunity to bring together the exploratory freedom of a short film with the overall needs of a brand. Tim Sutton at Getty Images proved to be a great sounding board and collaborator as this piece took shape, encouraging my ideas while keeping his goals intact.

Because the central turning point of the film is a misdirect of the character’s intentions – are they up to no good? I employed an intentionally rough, documentary style, as if the viewer were hidden away, stealing glimpses from a distance. However, when their true intentions are revealed it had to be gentle, elegant, and otherworldly. To accomplish this aesthetic, we turned to the Panasonic Varicam and a variety of zoom lenses to get both the frenetic “stolen” shots as well as in-camera slow motion.

New York City is an eminently photographable city that immediately lends character and depth to a subject. Instrumental to creating the tone and pace of this piece was the collaboration of Megan Brennan (editorial) and Adam Weiss (VFX) from Company X, as well as David Perlick-Molinari (music/sound design) of You Too Can Woo while Ben Looram of Sea Level helped create the final graded look.

This artistic collaboration between a stock footage agency and creative content provider is unorthodox and exciting. I know that I, for one, am very pleased with the results and would happily do it all again.

From Art Director Tim Sutton: Getty Images
Getty Images came to Anonymous Content because of their strong, professionally creative presence in the industry. We knew the match up would be an amazing collaboration that would fit all of our criteria. When Sorrel Ahfled was brought onto the project, it became a perfect partnership because of his extensive experience with these kinds of campaigns that portray a unique storytelling experience.

Approaching this project, I wanted to create a commercially viable scenario connecting the relationship of three 20-something friends moving through an ethereal urban environment, while using hand-held technology in a unique way. I knew that connecting those three ingredients would give Getty Images extremely marketable stock footage while simultaneously allowing us to explore nuances and visual styles that would inevitably take the work to a more exciting and dramatic place. Sorrel took my initial concept and blew the doors off of it in an awesome way.

For Getty Images, our goal is to produce saleable clips that entice a new generation of art buyers and agencies. The relationship with Anonymous Content is a great way to show Getty Images as a creative filmmaking partner, instead of a stock footage house, producing shoots with highly stylized filmmaking that attract directors like Sorrel.

To view the footage captured or license the content for your next project, visit http://gettyimages.com

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Creds:
Client: Getty Images
Film Title: Bubbles
AD: Tim Sutton
Creative Director: Jamie DiVenere
Prod Company: Anonymous Content
Director: Sorrel Ahlfeld
DP: Aaron Phillips
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Shoot Location: NYC
Editorial: Company X
Editor: Megan Brennan
Lead VFX/After Effects Artist: Adam Weiss
EP: Rachelle Way
Telecine: Sea Level
Colorist: Ben Looram
Music: Pump Audio
Composer/Sound Designer: David Perlick-Molinari

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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