Archive for April, 2008

America’s in the midst of a TV dance craze. Now Bravo is stepping it up a notch with the creative competition series Step It Up & Dance, featuring actress and host Elizabeth Berkley. Bravo asked Crossroads, the NY-and-LA-based branding and promotion agency, to put the show through its paces in a promo launch campaign. more

tight films has signed directors Danny T and Jeremy Russell for exclusive US spot representation.
DANNY T

Film buffs might know Danny T (aka, Dan Trachtenberg) from the Star Wars remake he directed at the age of four using kitchen appliances and G.I Joe action figures. Years later, those who missed the film had a second chance to see Danny’s work, via the series of documentary short films he helmed for Lexus and Boxer Films.

As a co-host of The Totally Rad Show, referred to by Wired Magazine as “The best weekly podcast-period,” Danny T has his finger on the pulse of his generation. One of the most popular shows on the internet, TRS covers the latest in movies, television, videogames and comic books. The program enjoys a broad and vocal fan base, from studio execs to videogame journalists. “I’m fortunate in that I am one of the few people that has lucked into making original internet content successful,” Danny observes. “Nobody in the entertainment industry has a clue what to do with the internet – which, as a director, I think is awesome because there’s a chance to make really interesting stuff.” more

AdderView CATx 1000 KVM Switch Only Product of Its Kind to Deliver Stereo Audio and Unsurpassed Port Capacity

NEWBURYPORT, MA and LAS VEGAS – April 28, 2008 – Adder, a leading developer of KVM switches, extenders and KVM over IP solutions, today announced the launch of the AdderView CATx 1000. The AdderView CATx 1000 is a compact, multiplatform KVM switch with audio support that allows a user to control up to 16 computers connected to the CATx switch via CAT 5 cable locally at the switch or remotely up to 1,000 feet away. more

The Brief:
Smoke and Mirrors New York and @radical.media’s Tarsem create the beertastic world for BBH and brew masters at Miller Lite. The ever-elusive Beer Heaven is revealed to our hero, Mark as he spots the descending stairwell into the promised-land. What he finds is a bar where the taps and shelves are fully stocked with the perfect combination of taste and refreshment. Mark is the star of the bar – everyone knows his name and the barstool reflects that notion. SMNY had the responsibility of making sure Beer Heaven lived up to its name by creating an environment complete with a TV-inlaid air hockey table, and a moving pool table pocket that allows players to sink the shot every time. Mark likes Miller Lite beer, and the collaboration between all involved made a world where he gets what he wants. more

Bergen, Norway, April 28, 2008 – The Premier Soccer League (PSL), Africa’s largest soccer league, has chosen Vizrt solutions and Los Angeles-based graphic design firm Reality Check Studios to produce its graphics packages. PSL games are broadcast on Super Sport, an African all-sports television network. The government owned network, South African Broadcast Corporation (SABC) also carries the PSL matches and is integrating the Vizrt graphics package designed by Reality Check Studios in collaboration with Johannesburg-based Universal Production. more

Every year at the NAB Show, our Pick Hit judges look for products that show significant technological innovation, while promising to have a positive, practical impact on the day-to-day professional lives of digital content producers. Following, in no particular order, are this year’s winners. Thank you to each of our judges, and congratulations to the winners of Digital Content Producer‘s NAB 2008 Pick Hit awards. more

Order for New Hi Def, MPEG-4 iPump® Media Server for Use in Banks

(April 28, 2008) – DULUTH, Georgia – Wegener Corporation (Nasdaq: WGNR), a leading provider of equipment for television, audio and data distribution networks worldwide, today announced a $1.2 million order for a digital signage project for the financial services industry. The new order was received during WEGENER’s second quarter of fiscal 2008 and shipments are scheduled for delivery during WEGENER’s third quarter of fiscal 2008, which ends on May 30, 2008. more

CAMBRIDGE, UK, APRIL, 28, 2008—Clear-Com® Communication Systems, the global leader of professional communication solutions for broadcast, live performance, military, government and commercial markets, has selected TILTS INTEGRATION as its new distributor for Latvia. Clear-Com’s move to broaden its reach into the Baltic region and TILTS’ effort to expand its intercom product distribution among Latvia’s broadcast, studio, live film, production and post-production industries will strengthen both companies’ presence in Europe. more

Trailer Park, the industry’s leading entertainment marketing agency, has named Rick Eiserman to the position of CEO. Eiserman had formerly been North American Managing Partner with Young & Rubicam Brands. Tim Nett, Trailer Park’s Executive Creative Director, and Joel Johnston, Trailer Park’s COO, jointly made the announcement.

In his new position, Eiserman will be responsible for driving greater efficiency and synergy across the various boutiques recently assembled under the Trailer Park banner. He will expand Trailer Park’s entertainment marketing services, primarily in the areas of digital, retail and viral, while maintaining the company’s award winning, creative quality. In efforts to meet the marketplace’s growing demand for content, Eiserman will also expand the company’s existing content creation business unit. more

Gepco cables are helping Sweetwater Digital Productions expand its remote HD production options as it adds a second HD production truck to its fleet. Sweetwater’s newest HD truck, named Cobalt, is using Gepco cables for both its audio and video needs. more