Archive for April 25th, 2008

Survey to provide insight into footage buyer preferences and help footage companies better serve their customers. Participants to receive discount footage coupons from major footage suppliers.

San Francisco, CA – Thriving Archives is pleased to announce the launch of the Footage Buyer Survey – Non-Fiction USA, an independent market research study examining the things that matter most to footage buyers. more

MAXedit Web Edition Honored with Videography’s “2008 Best of Show� and TV Technology’s “STAR� Award

MONTREAL, Canada, April 24, 2008 – It was a show of force for Maximum Throughput Inc. (www.max-t.com), developers of ultra high performance software-based solutions for networked storage infrastructure and media management, who took home awards for its newly unveiled MAXedit Web Edition, a subscription-based online editing service, during the National Association of Broadcasters (NAB) 2008 convention last week in Las Vegas. Editors, writers and engineers from leading broadcast and production publications Videography and TV Technology awarded MAXedit Web Edition with their “2008 Best of Show� and “STAR� Award respectively. more

The Brief:
Andrew Douglas of Anonymous Content introduces us to the artistic abilities of Tiger Woods for automaker Buick. The famed golf pro stands 10 yards in front of a blank canvas, carefully lining up his shot. As Woods crushes the ball, we are treated to a slow-mo shot of the sphere splattering into an arch of colorful paint. The canvas comes alive as the golf balls saturate the canvas with a rainbow of hues. The skill and craft it takes for this athlete to perfect his swing is the same dedication that Buick puts in to each of its premium vehicles. more

Mekanism continues their run of high-quality, hilarious integrated solutions with their latest project for Tostitos. The fully-interactive campaign housed at NOLAF.ORG incorporates a significant amount of live action into an integrated media campaign for viral syndication, as well as woven into the story-based interactive microsite. The full-screen video site showcases the fictional organization NOLAF’s (National Organization for Legislation Against Fun) crusade against Tostitos. The shorts include Q&A sessions with seven hopeful NOLAF members, meetings, and demonstrations that reveal how and why to fight fun, while subtlety alluding to the fight against one of their chief antagonists, the pleasure involved with eating Tostitos. In addition to handling all the live action and web production, Mekanism worked closely with Element 79 to develop the initial concept and content syndication strategy. more

The Brief:
Malcolm Venville of Anonymous Content and Wieden+Kennedy Tokyo mastermind this inspiring look into the training ‘routines’ of Nike-sponsored pros. We warm up with several famed athletes training in their respective disciplines as the limits of their bodies are tested. We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there. more

The successful PBS documentary series e2: the economies of being environmentally conscious is now available for download on iTunes.com. Select e2 energy episodes from the series are featured in the iTunes Green Room, a special section dedicated to the environment. Launched in celebration of Earth Day, the Green Room (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?id=274777692&s=143441) provides music, audio, podcasts, images and TV shows that highlight some of the most popular issues facing the planet today. more