Archive for April 15th, 2008

Las Vegas, Nevada- April 14 2008 – At the NAB Conference, Cooke Optics Ltd., a premier manufacturer of precision lenses for the motion picture industry, announced that Silicon Imaging, a leader in IT-centric high-definition digital camera and RAW workflow solutions, has incorporated support for the Cooke-developed /i Technology into its SI-2K™ digital cinema platform. Cooke’s /i Technology enables film and digital cameras to automatically record key lens and camera data for every film frame shot and provide it to post-production teams digitally. The technology streamlines both production and post, saving significant time and costs and eliminating guesswork. more

On Monday, April 21st, Imaginary Forces Director of Experience Design Tali Krakowsky will be presenting at the FITC Toronto conference, which is taking place on April 19th – 22nd at the Hilton Toronto (145 Richmond Street West).

Titled “Designing Fiction,� Krakowsky’s presentation will provide an introduction to Experience Design, and how it impacts design thinking and branding.

Fiction meets science when emerging media, interactive content, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. In her session, Krakowsky will make these seemingly abstract ideas very real and demonstrate that much of the present and future of design and architecture resides in this new discipline. more

SANTA MONICA, CA, April 15, 2008 – Directed by Riess/Hill of GARTNER, the ‘Flex Your Power’ campaign promoting California’s statewide energy efficiency and conservation program showed its strength at the 2008 Los Angeles ADDY Awards.

The TV campaign, created via agency Brainchild Creative, won Gold independently and as part of an integrated multi-media campaign (TV, out-of-home, online). The “Legacy/Director’s Cut” spot was honored with a Silver in the online section as well. more

GLENDALE CA, April 15, 2008—National TeleConsultants (NTC), the world leader in strategic technology consulting and engineering design services for the broadcast and media industry, presented an exclusive “State of the Industry 2008″ briefing this morning at the 2008 NAB Conference on a series of critical topics facing today’s media professionals. Presented by NTC Chief Technology Officer Eric Pohl, and NTC Consultants Michael Sterling and Joey Faust, the “State of the Industry 2008″ briefing examined seven specific areas, including: the transition to digital cinema, the challenge of metadata collection and usage, the importance of social networking, professional open source media software, the rise of mobile television in the United States, the explosion of digital content distribution formats and methods, and recent advances in high-resolution consumer display technologies. more

Chatsworth, CA. – April 15, 2008 – SANYO, one of the world’s largest manufacturers of LCD projectors announces the addition of two new LCD Multimedia Projector’s, the PLC-ET30L and PLC-XT21/L, to their popular ‘T’ Series of high brightness, high resolution projectors for the education and business presentation markets. Offering a full 1400 x 1050 resolution and 10-Bit digital gamma correction, the PLC-ET30L makes it possible to project high-quality high definition images from virtually any location. At 4200 lumens this extremely bright projector is perfect for delivering a PC-based presentation with high quality graphics and images or displaying high-resolution video. The PLC-XT21/L is a value-priced, XGA (1024 X 768) resolution projector that is replacing the popular PLC-XT20. more

In this major campaign geared towards the global green movement, Identity Media teamed up with The Martin Agency to help Wal-Mart showcase ways to reduce our carbon footprint by making small adjustments to our everyday choices. The central focus of the campaign is how all 200 million Wal-Mart customers can collectively make a huge difference in this world by choosing environmentally friendly, organic products. The campaign features everyday people standing amidst the serene foliage of the great outdoors showcasing green friendly products sold at Wal-Mart. Items such as a GE compact fluorescent light bulb, Sam’s Choice Organic Coffee, or Silk Soy Milk could potentially make a huge difference if every customer committed to buying green. Identity Executive Producer Joe Masi weighed in on the effort, “This was a first for us, and we’re looking forward to the opportunity to take this approach with future campaigns.” more

SANTA MONICA, CA, April 15, 2008 – Elaine Strom Behnken has been promoted to Executive Producer at commercial production companies GARTNER, tight, and OUTSIDER USA. While maintaining distinct directorial rosters, the three companies operate under the aegis of Partners/Executive Producers Don Block and Rich Carter. Behnken previously served as Head of Production for the companies. more

Web-Based Odaptor Allows .NET Developers to Integrate Video and Digital Content into SharePoint Environments and to Utilize Web Tools in Silverlight

WEEKHAWKEN, NJ and LAS VEGAS, NV _ April 14, 2008 _ Origin Digital, a global video applications service provider, today announced its support of video applications on Microsoft SharePoint Server and for applications using Web tools in Microsoft Silverlight. Origin Digital will showcase its Web-based Odaptor solution that seamlessly aggregates, manages, transforms, and distributes digital content and video anywhere, in any format, for any device or screen, in the Microsoft exhibit during the NAB Show in Las Vegas, April 14-17, 2008. more

Holophone, a leading manufacturer of surround microphones, has brought Dolby Pro Logic II® encoding technology and the portability of the company’s popular H4 SuperMINI to its larger mic models, the H2-PRO and H3-D, with the introduction of the Holophone N-CODE portable multi-channel encoder. The Holophone N-CODE will be on display at NAB 2008 (Booth N6438, N6435). more

To view low res: http://www.uvph.com/bjork click “video�

NEW YORK, NEW YORK – The magicians at UVPhactory (UVPH) have turned hair into water…to be more precise … a raging river that rushes, roars, splashes, sprays, foams and cascades through a haunting Himalayan inspired landscape carrying Icelandic singer-songwriter Björk on a journey of self discovery. The fiercely original, stereoscopic 3D, 7:36 music video for WanderLust, from her newest CD Volta (One Little Indian Records), was officially released April 1. more