Archive for April 9th, 2008

Hollywood, CA – April 9, 2008 – CIS Hollywood, the sole visual effects vendor on Universal Pictures’ romantic comedy Leatherheads, completed 237 effects shots for the film. Directed by George Clooney, and starring Clooney, Renée Zellweger and John Krasinski, Leatherheads is set against the backdrop of America’s pro-football league in the 1920s. Tom Smith, visual effects supervisor, CIS Hollywood, was on set during most of the North Carolina and South Carolina shoots. more

Digital Signage System Installed on Moving Vehicle Will Showcase Quality and Consistency of MPH-Enabled Live Broadcasts to Viewers on the Go

PRINCETON, N.J. — April 7, 2008 — Triveni Digital, a subsidiary of LG Electronics Inc., today announced that at the 2008 National Association of Broadcasters (NAB) Show, its technology will be highlighted in MPH™ in-band mobile digital television (DTV) technology demonstrations hosted by Harris Corporation, LG Electronics, and Zenith. more

Codex Digital (www.codexdigital.com), specialist in high-resolution media recording and workflow, is hosting a series of hands-on workshops during NAB 2008 that demonstrate the ease and practicality of assembling a complete data-based workflow from camera-to-post.

The “Codex On Location� workshops will take place at Codex Digital’s booth in the Central Hall (#C11212), with equipment provided by LA rental company Camera House, ARRI, Avid, and Assimilate. Utilising the same techniques and technology as used on a number of recent feature film projects, the workshops will reveal how Codex’s collaborative, non-linear workflows bring production and post production into parallel, replacing the film lab, telecine, tape-dubbing and ingest operations, and delivering enormous gains in productivity, creativity and budget. more

New Adobe AIR Application Redefines Next-Generation TV Experiences for Viewers and Broadcasters
SAN JOSE, Calif. — April 9, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Media Player 1.0 software. An Adobe AIR™ application, this customizable, cross-platform media player provides exciting new ways for viewers to discover and interact with their favorite content, while offering revenue and brand-building opportunities for content publishers. Major television broadcasters and leading content publishers, including CBS, MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks have worked with Adobe to provide a broad range of television programming and entertaining video content to viewers. Additionally, Adobe announced Adobe TV, a network in Adobe Media Player with a series of shows that provides expert instruction and original series programming about Adobe products to the worldwide creative community (see separate press release). more

Unique Creative Suite 3 Video Content Available Via Adobe Media Player and New Web Destination
SAN JOSE, Calif. — April 9, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® TV, a free online video resource for expert instruction and inspiration about Adobe products, including the company’s Creative Suite 3 family of world-class creative tools. With multiple channels, original series programming, and content from Adobe, leading training organizations and the world’s leading subject matter experts, Adobe TV delivers a virtual library of entertaining and instructional videos. Designers, photographers, video professionals, and developers will find product deep-dives, innovative tips, techniques from luminaries, and behind-the-scenes tours of the hottest creative shops and Adobe product teams. more

Ants. Small creatures. Capable of carrying loads much greater than their body weight. Mightily productive too, when working together.

This metaphorical philosophy underpins Lafourmi (French for ‘the ant’), the Hamburg-based visual effects boutique (www.lafourmi.de), which proudly proclaims it is “owned-by-the-artist�. Here is a veritable colony where the pipeline enables digital artists and clients to collaborate effectively together and deliver accomplished photo-real 3D animation and VFX composites for such well-known brands as Audi, Vauxhall, Lays, Citibank, Toyota and ThyssenKrupp. more

New Production Tool Offers Convenient Storage and Mixing Functionality That Supports Greater Creativity and Flexibility in Live Production Environments

BILLERICA, Mass. — April 8, 2008 — Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the release of the MegaKeyMD™, a powerful clip player, mixer, and keyer that can serve as a networked storage device for animated graphics and video clips. The MegaKeyMD adds greater flexibility to live productions at an attractive price point. It brings more power to a smaller switcher, providing valuable mixing and keying capabilities without the expensive price tag required by an investment in a larger switcher. more

Brand Platform and On-Air Creative Executions Position Network as The World’s Biggest Fan of The World

Brand strategy, advertising and design company 72andSunny is rolling out a new campaign for Discovery Channel with an optimistic message: “The World is Just Awesome.� To launch the idea, 72andSunny created a :60 film titled “I Love the World� that premieres April 15th. Three :30 show promos break this summer. more

Leading software developer The Foundry today announced that Animal Logic has joined its rapidly growing Nuke customer list. The award-winning visual effects company had been reviewing its existing Fusion/Shake pipeline and decided it would like to migrate to a single solution. Extensive product evaluations ensued with Nuke being revealed as the solution that was the best fit for Animal Logic’s VFX and animation pipeline.

Since taking on Nuke, Animal Logic’s multi-license purchase is one of The Foundry’s largest to date and is certainly a powerful addition to the growing Nuke community. more

New music-making concept delivers sound in the palm of your hand

ANAHEIM, Calif.—Yamaha Corporation of America is set to reveal their award-winning new music-making technology, Tenori-on, for the first time in the United States with launch events for the public and press in New York on April 16 and San Francisco on April 18, 2008. more