Archive for April 4th, 2008

Santa Fe Springs, CA – April 7th, 2008 – Proavio, U.S.A., a leading developer of storage systems and tools for digital media production, has announced today that it will be exhibiting a completely new line of 4Gb Fibre Channel storage solutions designed to accommodate the needs of growing digital cinema storage requirements. Building on popularity of it’s award-winning SCSI RAID controller technology, Proavio has developed a next generation RAID controller that raises the industry bar for maximum performance and features. By leveraging over 10 years of development experience and utilizing the maximum capabilities of the RAID engine, Proavio has created the first large-format Fibre Channel array that exploits the full potential of a typical 4Gb Fibre equipped desktop computer. more

In this collaborative effort for the Mercedes Benz brand, Merkley+Partners, director Adam Berg of Smuggler, and the VFX team at Smoke & Mirrors New York create an enigmatic campaign for the 2008 C and E-Class models. The two :30 spots reflect upon the storied history of the Mercedes Benz production line, and the generations of engineering prowess that have led to the quality and excellence that are synonymous with Mercedes and its luxury fleet of vehicles. more

Smoke & Mirrors New York, the VFX shop behind Feist’s hit videos, I Feel It All, and 1,2,3,4 is pleased to welcome Executive Producer Celest Gilbert into the fold. In her previous role as EP at west coast VFX shop Sea Level, Venice, Celest worked with notable agencies on award winning projects for brands such as Adidas, Nike, Mountain Dew, Miller, Toyota and Visa. Founder/Creative Director Sean Broughton comments on the upcoming addition, “Celest’s level of experience, post knowledge and enthusiasm is second to none. She is a perfect choice for us here at Smoke & Mirrors NY.” more

Hollywood, CA – (April 4, 2008) – Entertainment and design studio Imaginary Forces (IF) recently completed the animated end titles for the Fox Walden fantasy adventure, “Nim’s Island.� The film stars Academy Award® winner Jodie Foster, Academy Award® nominee Abigail Breslin and Gerard Butler and premieres in theaters nationwide today.

Anything can happen on Nim’s Island, a magical place ruled by a young girl’s imagination. When her scientist father goes missing from their island, a twist of fate brings her together with Alexandra, the reclusive author of her fictional hero, Alex Rover — the world’s greatest adventurer. more

New Windows-Based Application To Offer Special Effects Capabilities To Home Users

IMAGICA Corp. of America, the U.S. sales division of IMAGICA Technologies Corp., announced today that the company is releasing a new $99 application that allows users to do green or blue screen removal at home using just a Windows®-based computer, a webcam and a simple green or blue screen. LIGHTS*CAMERA*ACTION is aimed at amateur videophile or YouTube contributors who wants to spice up their videos using special effects techniques made popular by today’s Hollywood movies. more

Stockholm, Sweden – 4th April, 2008 – Digital Vision, premiere provider of picture enhancement systems for film and television post production, is pleased to announce that Europe’s latest state-of-the-art film lab, Kodak Cinelabs in Spain, has installed a Digital Vision Film Master. more