Archive for March 11th, 2008

POP Sound’s Mitch Dorf Completes Final Mix For New Campaign

popsoundcareerbuilders-heart-30b.jpgSanta Monica, CA – (March 11, 2008) – POP Sound Mixer Mitch Dorf was called on by the ad agency creatives at Wieden & Kennedy to complete the final mix for two spots for, which debuted during the Super Bowl 2008. Directed by Suthon Petchsuwan, “Queen of Hearts� and “Firefly� began airing on February 3, and will continue to air nationwide. more

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Pop Sound’s Mitch Dorf Mixes Toyota Corolla “Badgers” For Saatchi & Saatchi LA

popsoundtoyota-badgers-30b.jpgSanta Monica, CA – (March 11, 2008) – Mixer Mitch Dorf of POP Sound was called on by ad agency Saatchi & Saatchi LA to complete the final mix for Toyota Corolla’s new commercial “Badgers.â€? The :30 spot made its debut during Super Bowl 2008, and is currently airing nationwide. more

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RipTide Music Now Licensing “LAIR” Soundtrack for Advertising & Entertainment Media Projects

lair-mm.JPGMarina del Rey, CA, March 12, 2008 – RipTide Music, a leading source of licensed music for the motion picture, television, TV promo, videogame and advertising industries, has announced its exclusive, worldwide representation of the soundtrack from the videogame �Lair.� The announcement was made jointly today by Rich Goldman, President, RipTide Music, and Chuck Doud, Director of Music for Sony Computer Entertainment America (SCEA.) more


Nucomm Messenger IP Encapsulator/DecapsulatorLas Vegas, NY, March 11, 2008 – Nucomm, Inc., a leading provider of digital and analog microwave systems for the broadcast industry, common carrier, cable, government, military and international marketplace, is showcasing its Messenger IP Encapsulator/Decapsulator at NAB 2008 (Booth C3007). The Nucomm Messenger system enables broadband IP connectivity between an ENG truck or OB Van and the broadcast studio. Designed to support today’s emerging, distributed news editing workflows, the Nucomm Messenger makes it easier for television news stories to be edited in the field and delivered to the studio over alternative networks. more

New Book by NTC Experts John Footen and Joey Faust Reveals New Approach in Systems Design and Operations for Television and Media Professionals

footen-faust-book.jpgGLENDALE CA, March 11, 2008—The television and media industry’s increasing integration of IT workflow solutions for improving content production and delivery methods poses special challenges for technology professionals tasked with implementing these systems. Although such IT-derived approaches as Service-Oriented Architecture (SOA, a design methodology used to connect media systems as services), and Business Process Management (BPM, the art of orchestrating these services), are being successfully adopted by television and media facilities, industry-specific roadblocks remain. These include the need for IT systems to provide nonlinear, flexible workflow in television and media facilities, as well as mission-critical performance when handling large amounts of real-time data, and other unique requirements. more

AvatarLabs Creates “Master Hunter” Game to Promote “10,000 BC” Film

mm-10000.JPGEncino, CA, March 12, 2008 – AvatarLabs, one of Hollywood’s most successful online marketing agencies, and specializes in the creation of online rich media and enriched websites (designed to offer Internet users additional information and interactive features while promoting major motion pictures) has completed a new online marketing campaign for the film “10,000 B.C.,� which opens in cinemas internationally on March 14th.� Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement. more


Les Stroud Producing “Survivormanâ€? in the Field MADISON, WI – March 11, 2008 – Sony Creative Software today announced that Les Stroud, the host and creator of Discovery Channel’s popular series “Survivorman”, will give the keynote presentation at its “Full HD – Over the Topâ€? user group event to be held Monday, April 14 from 6:30 – 9:00 pm in room N250 at the Las Vegas Convention Center. Hosted in partnership with VASST, and sponsored by AMD and Microsoft, Sony Creative Software will provide more information about its 64-bit Vegas Pro HD video, audio and DVD production software shipping later this year. The company will also share news about other technology developments to be revealed at the NAB 2008 show. more

Weekend Box Office Winners 10,000 BC and College Road Trip Keep Color Consistent with 3cP

Los Angeles, California – 11 March, 2008 – Gamma & Density, developer of the 3cP on-set color correction system for cinematographers, announced that this weekend’s box office winners, 10,000 BC and College Road Trip, both used the 3cP (Cinematographer’s Color Correction Process) system to keep color consistent across production and post-production. more

Cascade SIGGRAPH Presents An Evening With Dr. Stuart Sumida

Cascade ACM SIGGRAPH, Oregon and Southwest Washington’s local SIGGRAPH chapter, today announced that celebrated professor of anatomy and locomotion, Dr. Stuart Sumida will lecture on the utilization of animal and human biology within digital effects processes. Dr. Sumida’s lecture, entitled, “From Stones and Bones to Balloons and Toons, Articulating the Anatomical Sciences with Animation and Digital Effects,� will include examples from his past film projects to highlight the use of various artist tools, and show the importance of biological process and sizing details in digital effects creation. The event will take place at the Portland Community College (PCC), Cascade Campus on Tuesday, March 25 at 6 p.m. more


Blue Room, the award-winning creative services agency, continues its expansion with the addition of Senior Designer Chieh Yen to its creative roster, it was announced today by CEO/Executive Producer Chris Gargani.

Chieh Yen comes to Blue Room having spent the last three and a half years as Senior Designer at post facility nyc where he worked on advertising, broadcast and film projects for clients including 2K Games, Advil, Canon, CitiBank, Electrolux, LG Electronics, Red Bull, Subway, Verizon, W Hotels, Macy’s, JCPenny, Fisher Price, NFL, HBO, FUSE Network, Food Network, and TV Land, among others. more


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


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