Archive for February 27th, 2008

EL SEGUNDO, Calif., February 27, 2008 – Accordent Technologies, Inc., today announced that it will unveil the Accordent Capture Station – Mobile Edition, a highly portable version of its widely popular turnkey multimedia presentation Accordent Capture Station, at booth C3151 at the National Association of Broadcasters exhibition, April 14 – 17th. The Accordent Capture Station – Mobile Edition offers all the features of the original Accordent Capture Station in a very powerful laptop-sized unit that comes with a padded nylon carrying case. more

Santa Monica, CA – (February 27, 2008) – POP Sound has unveiled its newly upgraded Studio C, which features the talents of Mixer Stephen Dickson, as well as the new Digidesign Icon mixing console, capable of mixing up to 7.1-channel surround.

“When we decided to move Studio C to a complete Pro Tools based system, we knew we wanted to do it right,â€? says POP Sound Executive Producer, Susie Boyajan. “ With the Icon control surface, as well as a host of other upgrades in the room, we now have a state-of-the art studio that offers increased compatibility with our clients’ elements and a more efficient and creative workspace.” more

New York, NY — (February 27, 2008) – The creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring ’08 re-launch campaign for popular retailer Old Navy. Working closely with Old Navy’s VP of Marketing/Creative Director Landis Smithers, as well as ad agency Chandelier, the four-spot campaign was unveiled on Valentine’s Day (Feb 14th) with the launch of the 60-second “Urban Explorer,â€? as well as two 30-second versions of the same spot. The additional three commercials will be rolled out between now and May ’08. more

Mocha Advanced Planar Tracking, Roto Capabilities Help Expand Design Firms’ Service Offerings; Complex Tracking is Now a Profitable Business

GUILDFORD, UK (February 27, 2008) – Danny Gonzalez, the effects director for Perception NYC (www.perceptionnyc.com), knew things were going to heat up quickly when they landed HBO and ESPN – to name a few — as clients. Seemingly overnight, the boutique design shop in midtown Manhattan expanded to 3000 square feet, with three editing rooms and a large VFX ‘playpen’ housing its creative staff of After Effects, Maya, Cinema4D, Final Cut Pro editors and designers. more

LOS ANGELES, CA, February 26, 2008 – Executive Producers Steven Gould and Dina Mande have announced the formation of SHADOWCORP, a production company specializing in new media entertainment. The company roster is comprised of writer-directors John Chuldenko, Toby Wilkins, Greg Benson, Monsterobot, Lamer Street and Jane Selle Morgan, all of whom are established purveyors of nontraditional content.

“SHADOWCORP is not just about making commercials for new media,” Mande explained, “it’s about creative storytelling. Our goal is to deliver content outside the boundaries of the 30-second spot.” Gould noted that SHADOWCORP’s helmers are all established writer-directors who “bring a lot to the table creatively and in terms of their individual experience working in new media formats. The possibilities are endless.” more

UVLD provided lighting design for pharmaceutical company Forest Laboratories when it unveiled a next-generation beta blocker at the Moscone Convention Center in San Francisco.

The event reunited UVLD lighting designer Greg Cohen with longtime client Altered Image, which produced the high-profile, four-day event attended by Forest’s national sales staff with entertainment headlined by John Mayer and the innovative dance troupe Pilobolus. Actor Avery Brooks hosted the event. UVLD supported the corporate aspects of the gathering as well as the dynamic performances of Pilobolus, which appeared interstitially, and Mayer who closed the event. The entire production was supervised by Gregory Hermanson of ShowTx. more