Archive for February 26th, 2008

The latest ad from GARTNER‘s Mike Bigelow offers empowering images of middle-aged women running, swimming, yogaing, biking and power-walking. What do these forty plus, active ladies have in common? Eating Kellogg’s Smart Start to make their hearts one bowl stronger. Titled “One Mile Stronger,” the spot was edited by Steve Stein of Cutters. more

The Brief

Rhinofx’s original 3D animated character Mr. Bluelight, the aptly named blue light bulb, continues to star in Kmart stores and television spots across the country. The charming and playful Kmart spokesman has been helping customers examine merchandise and scour stores for deals across broadcast spots and Kmart’s website. The long line of :15 and :30 spots began airing in May 2007 and have evolved into the ongoing Blue Spotlight program, a multi-platform campaign in which the luminous icon uses print, TV, and web to highlight the stores’ best products and bargains. rhinofx’s ability to deliver the production quality and bandwidth for these projects is a direct result of their significant growth and access to a deeper and more talented resource pool. more

Newbury Park, CA – February 25, 2008 – MAXON Computer USA, the developers of CINEMA 4D and BodyPaint 3D, today announced the 2008 schedule of its highly anticipated Power Integration Tour. The tour is a joint road show with Adobe Systems Incorporated that highlights the ease of integrating MAXON CINEMA 4D 3D software with Adobe® Creative Suite® 3 Production Premium for a powerful 2D/3D cross platform solution. Representatives from both companies will present a range of dynamic visual effects and compelling motion graphics presentations geared to creative professionals seeking to integrate these two industry leading software applications into film, video, DVD, Web, and mobile device pipelines. The Power Integration Tour kicked-off in seven markets in 2007, drew over 1,500 participants and was deemed an overwhelming success by attendees and industry notables. more

Bergen, Norway, February 26, 2008 – Vizrt, a leading provider of real-time, integrated broadcast graphics software, announces the latest version of its powerful media asset management system, Viz Ardome 4.6. Viz Ardome 4.6 makes its official debut at NAB 2008 (SL4805) in Las Vegas this April.

Viz Ardome is the core software module within the industry-leading Vizrt media asset management solution. (Vizrt acquired Ardendo in April of 2006.) Viz Ardome is the module responsible for media management and archiving tasks. The Vizrt media asset management product portfolio also provides capabilities for: ingest and playout, transcoding, browsing, craft editing, and more. more

New York-based HUSH collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID (http://nikeid.nike.com) stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of styles. more

Best Visual Effects Winner The Golden Compass Shaped with Autodesk Technology

SAN RAFAEL, Calif., February 26, 2008 — The 80th Annual Academy Awards mark the thirteenth consecutive year that all films in the Best Visual Effects category were shaped with Autodesk, Inc.’s (NASDAQ: ADSK) technology. Autodesk congratulates Framestore CFC and Rhythm & Hues for its Academy Award-winning work on the Best Visual Effects winner, The Golden Compass. more

Complex and Compelling Animated Spot Leaps Into Action With NASCAR
Los Angeles, CA – (February 25, 2008) – After successfully creating the Mini Cooper robot for Crispin Porter & Bogusky and the design of the new Terminator T-888 for Terminator: The Sarah Connor Chronicles, Zoic Studios was the natural choice by agency Y&R to design and bring Craftsman tools to life as the ultimate NASCAR “Crew Chief.� more

Three Spot Campaign Features Tracks By The Strokes, Flaming Lips and Band of Horses – All Remixed By Creative Director Alex Moulton

NEW YORK, NY – Few projects tap as many skill sets at one time as the new Team Direct, Detroit, MI, created campaign for Microsoft’s Sync did for original music/sound design house Expansion Team (www.expansionteam.org). The three-spot campaign for the revolutionary new Bluetooth syncing device found in exclusively in new Ford, Lincoln & Mercury vehicles, featuring visuals from Expansion Team sister company EyeballNYC, New York, needed equal parts original music and sound design, music supervision/remixing tracks from the bands The Strokes, Flaming Lips and Band of Horses, and licensing a track from Expansion Team’s own library – the New York-based band Beasts of Eden‘s song “End Times.” The campaign is currently airing nationally. more

WAYNE, NJ, February 25, 2008 —Cinematographer/producer, veteran diver, and founder of Liquid Pictures D.J. Roller, recently wrapped principal photography on a new IMAX 3-D film entitled “Wild Ocean.â€? It was shot over two summers along South Africa’s pristine wild coast, documenting the annual sardine run. During these “runs,â€? massive schools of sardines – sometimes measuring up to 15 kilometers long – swim up the coast in search of food every year. This draws many predators to the area including thousands of dolphins and sharks. more

Fourteen stations around the world accept transmission from FRC-7000 as primary signal

TORONTO, Canada, February 25, 2008 – TV2GO Inc., an international satellite transmission and video production company, recently uplinked Super Bowl XLII to broadcasters in Europe and Asia in HD using FOR-A’s frame rate converter, the FRC-7000. more