Avid DNxHD is First Codec Compliant with SMPTE VC-3
Avid Codec is Framework for HD Media Exchange in Broadcast and Post Production Environments
TEWKSBURY, Mass., February 13, 2008 – Avid Technology, Inc. (Nasdaq: AVID) today announced that Avid DNxHD®, a high-quality, low bitrate HD production codec, is the first codec compliant with the new SMPTE (Society of Motion Picture and Television Engineers) VC-3 standards. The Avid DNxHD codec was submitted to the SMPTE organization as the framework for the VC-3 family of standards – and was approved after a two year testing and validation process. VC-3 standards enable content creators to facilitate efficient encoding and exchange of HD media, and are the first SMPTE standards for intra-frame, 720/1080 raster, 8/10 bit and 4:2:2 HD post production. more





