Archive for October 9th, 2007

The Brief:
Anonymous Content‘s Robert Logevall captures the sleek design of the new LG 8700 phone in this rapidly sequenced spot. Set to a driving rhythm, images of objects that embody the polished and metallic design of the phone quickly flash on the screen. Knives, ball bearings, gyroscopes and other like objects shuffle through this cadenced comparison as we acquire an understanding of this sophisticated device. Both elegant and industrial, the LG 8700 is precisely portrayed as the must-have tool. more

The Brief:
Manic’s 3D animation team creates a Virtual Life fantasy in this Obesity Prevention PSA produced in partnership with the Ad Council.
A flying man lands next to other unique creatures; together, they examine what looks like a butt planted in the ground. They conclude that the detached posterior must have been lost by its owner skipping seconds at meals…One small step in the quest to get healthy. The new “Second Helpings” PSA is the Ad Council’s first spot inspired by new virtual worlds online. more

Digital Domain announced that Terry Clotiaux has been named executive producer of its feature film division, where he will oversee the films currently in production and report to Mark Miller, Digital Domain‘s president.

“Terry‘s background on the production side of the industry is substantial,” said Miller, “having managed visual effects for some of the most successful blockbusters of the past decade. We‘re thrilled to have Terry on board.” more

Tewksbury, Mass. – October 8, 2007 – Avid Technology, Inc. (NASDAQ: AVID) today announced that LA Digital Post, Inc. an exclusive post production solutions provider serving major television and motion picture clients, is enabling post teams to edit offline at HD image quality and assemble cuts more efficiently with the latest Media Composer® Adrenaline™ systems. In June, the company purchased 10 Windows XP-based systems and 10 Intel-based Mac systems to enable creative teams to work at higher image quality, save time, and enhance their creative control by using Avid DNxHD® 36 and Avid® ScriptSync. Since June, LA Digital has answered increased demand from customers requesting to use the new Adrenaline based systems on a number of high-profile television and film productions. more

THE BRIEF:
Andrew Douglas of Anonymous Content brings us another successful installment in the Toyota Tundra series. This time the tough truck is put to the test by a giant dual-pendulum apparatus. The truck‘s engine is gunned as the vehicle takes off – the first pendulum is released. Having to stop on a dime, the swinging weight narrowly misses shattering the windshield. As the second pendulum begins its plummet, the Tundra triumphs as it takes off without getting totaled from behind. more

Get your pulse going with Artbeats‘ Fitness, a new royalty-free stock title that is packed with versatile footage of men and women working out to stay fit. This highly-requested collection includes a wide range of fitness-related subject matter, including weight training, treadmill walking, intense aerobic workouts, jogging, yoga and more. The latest addition to Artbeats‘ Lifestyle series. more

Los Angeles, CA- 9 October, 2007 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production announced today that Los Angeles-based iO Film recently completed the DI for Screen Gems‘ Resident Evil: Extinction using the Film Master grading and finishing system. The film, starring Milla Jovovitch, topped the box office in its opening weekend. more

A.C.T Lighting, exclusive distributor of grandMA consoles in North America, is pleased to announce that it has begun offering grandMA training at its Hackensack, New Jersey office. Sessions, consisting of small groups in a comfortable, no-pressure environment, will be led by Tara Kusky who recently joined A.C.T. Lighting as East Coast Training Manager. more