Peter Thwaites of Gorgeous Enterprises @ Anonymous directs this comedic campaign for Intel and their new Centrino Duo Chips. All of the spots take place in the factory, where conveyor belts of moving chips prepare for their inception into computer life. In Centrino Graduation the parading chips “march” to the familiar theme Pomp and Circumstance as the personified processors earn their degree. In Heigh Ho, the chips whistle and sing to the Snow White song, as “it‘s off to work we go.” The spot Soulmates matches the charismatic chips with the computers that will be used by their future life partners.
Spots Title: Centrino Graduation, Heigh Ho, Soulmates
Air Date: September 2007
Agency: McCann Erickson
President: Michael McLaren
SVP, Group Managing Director: Gregg Fujimoto
EVP, ECD(s): Tom Bagot, Bill Oberlander
SVP, Management Supervisor: Anne Bartscherer
SVP, Deputy Head of Production: Jonathan Shipman
SVP, CD: Megan Skelly
Group CD/Copywriter: Gib Marquardt
Prod Company: Gorgeous Enterprises @ Anonymous
Director: Peter Thwaites
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Flora Fernandez-Marengo
Editorial: Final Cut
Editor: Gary Knight
EP: Lauren Shawe
Colorist: Jonny McPheeters
Post/Effects: Absolute Post
Visual Effects Supervisor: Kathy Siegel
EP: Sally Heath
ABOUT Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry‘s most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry‘s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com