Los Angeles, CA, September 28, 2007 – Big Fish, one of the entertainment industry‘s preeminent brand marketing firms, specializing in the conception and production of consumer and B-to-B campaigns, has named industry veteran Susan Wladich to the newly created post of Vice President, Strategic Marketing. Wladich will be based on the East Coast. The announcement was made today by Robin Fisher Roffer, CEO/Chief Creative Officer, and Steven Roffer, President, Big Fish Marketing.
Regarding the appointment, Robin Fisher Roffer said, “Susan brings over 25 years of Strategic Marketing and Promotional experience to our clients. Susan helped to launch and market two of television’s most powerful brands, MTV: Music Television and Comedy Central. She is an award winning, highly creative executive who developed countless on-going marketing initiatives to drive distribution and ratings for both networks. Susan brings a fresh approach along with the strategies that breed success.”
Adds Steven Roffer, “Susan’s expertise includes out-of-the-box thinking to create effective new show launches, multi-platform marketing campaigns for network distributors, pro-social initiatives and award winning promotions. We are thrilled to have her on our team”
ABOUT SUSAN WLADICH:
A seasoned professional with many years of experience in all areas of marketing and promotion, Susan Wladich is known throughout the broadcasting & cable industry as a strategic thinker with expertise in groundbreaking and award winning marketing and promotional campaigns.
From l991-2007, Susan was employed by MTV Networks in a number of positions, lastly as Director, Affiliate Marketing. She managed the affiliate marketing budget for Comedy Central and contractual media plans for all MTVN brands (including Nickelodeon, Spike, MTV, VH1, CMT, Comedy Central and BET.) She developed PPV and OnDemand marketing and promotional campaigns and developed custom promotional/revenue opportunities, among numerous other activities.
From 1980-86, Susan was Marketing Manager for MTV, and as such was a member of that network‘s initial marketing/launch team (she still has the black satin MTV staff jacket to prove it!) Earlier in her career, she held promotional positions with MCA Records (Los Angeles) and with Atlantic Records (New York.)
ABOUT BIG FISH:
Founded in l992 and currently celebrating its 15th anniversary, Big Fish creates “Brands Without Borders.” Big Fish is a strategic think-tank that specializes in evolving a client‘s business onto the digital landscape and into a global marketplace. Whether it‘s a television network with content that needs to spread across multiple platforms, or a traditional business that wishes to digitize its enterprise, Big Fish provides the creativity and intelligence to “bust through borders,” ultimately building up the bottom line of its diverse array of clients.
Big Fish specializes in developing integrated brand strategies and online engagement plans that drive audiences to their client‘s TV networks and programs. Those strategies and plans are executed through the incorporation of highly creative tactics that connect with viewing audiences, motivating them to personalize their experiences by interacting with these television brands.
Specifically, Big Fish designs, creates and produces all forms of visual branding for its clients, including websites, rich media banner ads and campaigns, online promotions, interactive promotional games, and sales presentations for the television season‘s advertising “Upfronts,” as well as print advertising campaigns and materials.
Big Fish‘s clients include A&E, AMC, BET, CBS, Comedy Central, CNN, Discovery Networks, Disney Channel, The CW, E!, FX, HBO, Lifetime, MTV Networks, Showtime, TNT, TV Guide, Warner Bros. and USA, to name just a few.
The company is located at 108 N. McCadden Place, Los Angeles, CA, 90004. The phone is 323/937-2911 and the web is: www.bigfishmarketing.com