San Francisco–FilmCore Editorial has promoted Jon Ettinger to Managing Director. Ettinger, who has served as Executive Producer of the editorial company‘s San Francisco office for the past 12 years–a title he retains–will oversee national operations for the company, which also has offices in Santa Monica and New York. Ettinger succeeds Steve McCoy, FilmCore‘s co-founder, who recently retired from the company.

Ettinger will work in tandem with Andrew Linsk, Executive Producer of FilmCore New York, and Scott Friske, Executive Producer of FilmCore Santa Monica, in charting the company‘s future direction. “We want to encourage collaboration and communication between the three offices to best leverage our strengths and resources,” Ettinger said. “At the same time, we want to maintain strong, local management to give each office the flexibility to serve the needs of its clients.”

Ettinger added that being able to draw on the talent and resources of three offices is one of FilmCore‘s greatest assets. He noted that the company recently completed a large campaign for Cadillac that originated in the Santa Monica office and was cut by editors from San Francisco and New York. Similarly, the San Francisco office recently drew on editorial talent from Santa Monica for a Saturn project. “It is a simple concept, but it takes a strong commitment from all parties to make it work,” Ettinger said. “It is impressive to see it in action.”

FilmCore plans to continue to pursue growth, said Ettinger, and will also continue to develop talent from within. “We‘ve had a lot of success, especially in San Francisco, in bringing new people along,” he said. “I am strongly committed to that approach because it breeds loyalty and develops editors who have been schooled in our culture and approach to the work.”

Additionally, Ettinger wants to strengthen his company‘s relationship with The Quarry. FilmCore formed an alliance with the London-based editorial house last year and it has proven to be a great success for both parties, resulting in work produced for Nokia, GMC, ESPN and Cadillac.

Ettinger joined FilmCore San Francisco in 1995 and has played a key role in making it the one of the most successful commercial editorial houses in the city with a national clientele. He previously worked as a producer at Good Pictures, San Francisco, after beginning his career with Grey Advertising in New York.

FilmCore Editorial Santa Monica is located at 1222 6th Street, Santa Monica, CA 90401. For more information, call (310) 587-2400.

FilmCore Editorial New York is located at 149 Fifth Avenue, 6th floor, New York, NY 10010. For more information, call (212) 627 3100.

FilmCore Editorial San Francisco is located at 545 Sansome St., 7th Floor, San Francisco, CA 94111-2908. For more information, call (415) 392-6300.