Los Angeles, CA, September 28, 2007 – Big Fish, one of the entertainment industry‘s preeminent brand marketing firms, specializing in the conception and production of consumer and B-to-B campaigns, has named industry veteran Susan Wladich to the newly created post of Vice President, Strategic Marketing. Wladich will be based on the East Coast. The announcement was made today by Robin Fisher Roffer, CEO/Chief Creative Officer, and Steven Roffer, President, Big Fish Marketing.
Regarding the appointment, Robin Fisher Roffer said, “Susan brings over 25 years of Strategic Marketing and Promotional experience to our clients. Susan helped to launch and market two of television’s most powerful brands, MTV: Music Television and Comedy Central. She is an award winning, highly creative executive who developed countless on-going marketing initiatives to drive distribution and ratings for both networks. Susan brings a fresh approach along with the strategies that breed success.” more