SMOKE & MIRRORS BRINGS A LITTLE LIGHT TO RICOH
THE BRIEF:
In this :60 spot, Smoke & Mirrors NY creates a world beyond windows for global network, Ricoh. A Japanese employee has the daunting task of completing an important report in one day. We see the document traversing his company‘s worldwide hubs via the web, as he enjoys a night of sushi and karaoke. As we travel the globe, the sun through the office windows slowly sets from country to country, remaining a beacon for those working on the report. In the morning, the employee delivers the finished document to his boss. Looking like a hero and having done little, the importance of collaboration and power of technology are proven. more



Robe highlights 14 new and recent products on Stand E 57 at the PLASA 2007 exhibition.

