Archive for July 11th, 2007

Tarzana, CA, July 11, 2007- “Harry Potter” has turned to AvatarLabs, a full-service motion graphics and online design studio for the entertainment industry led by noted creative director/designer Rex Cook, to design, create and deliver the online advertising campaign promoting the just released Warner Bros. Pictures feature film “Harry Potter and the Order of the Phoenix.”

AvatarLabs‘ clients for this project were Warner Bros. Interactive Marketing executives Don Buckley, Senior Vice President, Michael Tritter, Vice President, and Andrew Stachler and Cindy Gonzalez, Directors. more

Northern Lights has expanded its team with the addition of Editor Michael Hoerner. Hoerner comes to the award-winning boutique with experience in promos, commercials, music videos and short films, and has already launched into projects for USA Network and VH1.

He just played an integral part in the launch of the USA Network original series “Burn Notice,” which premiered last Thursday and was the top-ranking show for both the 25 – 54 and 18 – 49 age demos with over 2 million viewers. more

Salt Lake City‘s Pioneer Theatre Company (PTC), a fully-professional regional theater in residence at the University of Utah, has purchased a Unique2 hazer from Look Solutions. With a variable output that can create effects from the finest mist to a thick haze similar to fog, the Unique2 helps create the right atmosphere for theatrical productions and supports stage lighting effects. more

Short and Spikey Provides Real Time Editing for Video Playback Concert Footage

AJA Video, a leading manufacturer of professional video interface and conversion solutions, today announced that its XENA 2K and LS video playback and capture cards are being used as part of the on-site backstage editing system for Christina Aguilera‘s worldwide “Back to Basics” tour. The XENA 2K, LH, and LS line of products are AJA‘s top-of-the-line video capture and playback cards for Windows XP, and are an integral part of the pre-visualization and video playback for the spectacle-laden tour. more

NaturalMotion Ltd., award-winning developers of the highly-acclaimed euphoria and endorphin motion synthesis technologies, today announced the immediate release of morpheme 1.1, the latest version of its powerful animation engine and tool chain. Featuring new network management and navigation tools, source control support and frame buffering capabilities, morpheme 1.1 is robust middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time. morpheme 1.1 is available on Playstation®3, Xbox 360TM and PC. NaturalMotion will highlight morpheme 1.1 during SIGGRAPH 2007, booth number 603. more

Burbank, CA (July 11, 2007) Roundabout Entertainment, Inc. announces the addition of finishing services including color conforming, restoration, and digital noise reduction to its suite of hi-end HD post solutions for television and film clients. The incorporation of these services comes with the recent installation of Digital Vision‘s Nucoda Film Master; already proven with Roundabout‘s just completed color grading of the independent feature Kiss the Bride starring Tori Spelling. The successful color grading experience has led to future work with three feature films and one television pilot already booked in the coming month. more

Cineric, Inc., the New York postproduction facility that has pioneered entire 4K digital film restorations on such classic films as DR. STRANGELOVE and CAROUSEL, has completed its facility expansion here in Manhattan. Cineric now offers complete digital intermediate (DI) services up to and including 4K resolution for film scanning, recording and color correction at real-time speeds, along with visual effects and compositing services. more

BCC product family adds FxPlug to the list; native support for Apple‘s proprietary FxPlug architecture

Marlborough MA – Boris FX, the leading developer of integrated effects technology for video and film, announced that Boris Continuum Complete 5.0 for FxPlug (BCC 5.0 for FxPlug) is now shipping. Developed specifically for Apple‘s new FxPlug plug-in architecture, BCC 5.0 for FxPlug is a brand new member of the Boris Continuum Complete product family. BCC 5.0 for FxPlug takes full advantage of the FxPlug plug-in architecture to greatly extend the compositing and effects capabilities for Apple Final Cut Studio. New BCC 5.0 for FxPlug workflow benefits include support for deep color processing, new contextual controls for organizing user workspace, and full support for Motion 3.0. more