Archive for July 2nd, 2007

Post Logic Studios, a leading independent post-production and digital intermediate (DI) service facility, announced today the re-hire of colorist Bryan McMahan. McMahan has had more than 24 years of experience in film color grading and telecine and returns to Post Logic Studios after a year and a half at Technicolor.

“We‘re really pleased to be welcoming Bryan back into Post Logic,” said Larry Birstock, CEO, Post Logic Studios. “He‘s an incredible talent and a wonderful person who brings with him not only a wealth of film color expertise, but also a devoted client base who repeatedly come to him with their film projects.” more

MAYWOOD, NEW JERSEY, July 2, 2007–As the home of the Boston Bruins, Boston Celtics, and elite entertainment events throughout the year, the TD Banknorth Garden hosts 3.5 million annual visitors. A state-of-the-art 19,600-seat arena, the TD Banknorth Garden is equipped with three private restaurants, 104 executive suites, 2,400 club seats, a multi-million dollar video scoreboard, and a giant 360° high-definition video display. Capturing high-definition video images for this massive screen can‘t be left to just any camera, which is why this world-class arena chose two Ikegami HDK-75EX full-digital portable HD camera systems, which feature a sophisticated full-digital design and an integrated fiber adapter that delivers superb HD video to keep the crowds cheering. more

Steven J. Levy, creative director/executive producer at Habana Avenue, coordinated the FlyCam aerial camera tracking system for a promo announcing the arrival in Philadelphia of The Glenlivet City Links, a one-of-a-kind 9-hole golf course and clubhouse.

The Glenlivet City Links fuses two of Scotland‘s most cherished exports: Scotch whisky — in the form of The Glenlivet single malt — and golf. With landscaping inspired by the lush scenery of Scotland, City Links was crafted to be assembled in city interiors, dismantled and driven to the next destination on this year‘s seven-city tour. The unique golf experience, highlighted by tasting events, ended its second nationwide tour at The Armory in Philadelphia where the public was invited to play the course and practice their swings in a virtual driving range. more

Scharff Weisberg is supporting lighting designer Alan Adelman in his work with the Boston Pops by furnishing him with an extensive lighting complement, including a large VARI*LITE automated lighting package designed to enhance the celebrated orchestra‘s performances.

“The Boston Pops are expanding their production to inject new visual elements into the Pops experience,” says Adelman. “In addition to three independently-controlled screens with Dataton WATCHOUT which the Pops have purchased to enable them to show video images, the automated lighting package from Scharff Weisberg gives more production value to their shows.” more

Custom on-screen controls, enhanced motion tracking and popular new filters such as Match Move and Up-Rez extend Avid NLE motion graphics capabilities

Marlborough MA – Boris FX, the leading developer of integrated effects technology for video and film, announced that Boris Continuum Complete 5.0 for Avid® AVX™ 2.0 architecture (BCC 5.0 for AVX) is now available. BCC 5.0 for AVX is a high performance desktop compositing plug-in package offering over 180 filters for professional visual effects creation. Leveraging the new AVX 2.0 API features, BCC 5.0 delivers a number of user workspace enhancements including on screen and contextual controls for faster and better effects design. Other significant additions are the new BCC 5.0 for AVX filters that incorporate high powered image scaling and motion tracking as well as OGL acceleration for creating unique looks and organic effects. more

Visual Effects Completed on Dayton Faris Directed Spots as Part of New ‘Sprint Ahead‘ Campaign

Artist owned-and-operated effects boutique Brickyard VFX announced completion of two TV spots, including end tags, as part of a new national campaign for Sprint, “Sprint Ahead,” via ad agency Goodby, Silverstein & Partners. Shot and directed by Jonathan Dayton and Valerie Faris, the commercials, which begin airing on July 2, feature the use of light to denote creativity and speed. more

Roll-Out Completes Largest Software Release in Adobe‘s 25-Year History

SAN JOSE, Calif. — July 2, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Creative Suite® 3 Production Premium and Adobe Creative Suite 3 Master Collection software. Adobe Production Premium CS3 is the industry‘s most comprehensive collection of integrated cross-platform post-production software tools, helping video professionals deliver stunning results for film, broadcast, DVD, Web, and mobile devices. Adobe Creative Suite 3 Master Collection combines 12 of Adobe‘s new design and development products in a single box – the most comprehensive creative environment ever delivered. more