Agency creatives from Young & Rubicam Brands/Irvine called on the talents of POP Sound Mixer Peter Rincon to complete the final mix on Land Rover‘s “New Land” spot. Featuring the LR2, the :30 commercial began airing nationwide last month.
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“It was a pleasure working with Peter Rincon at POP Sound,” says Christopher Coleman, Executive Producer for Y&R/Irvine. “Peter never fails to ‘plus‘ any material that he works on, and he made the surround sound mix on our HD version sound positively epic.”
Equipped to venture out and explore the roads less traveled, the new Land Rover LR2 is capable of conquering any uncharted rugged terrain, even just-cooled lava. Depicting the SUV navigating a volatile, newly formed island, the latest Land Rover spot plays like an exciting obstacle course adventure. To coincide with the dramatic shots of the lava‘s movement and the island‘s formation in time-lapse, POP Sound‘s Rincon mixed sound and music for the spot. Blending the sounds of nature‘s harsh elements, such as erupting volcanoes and crashing waves, with the suspenseful, “chase-like” soundtrack: Rincon nailed down the perfect sound-scape to match the commercial‘s dizzying pace.