Hybrid creative studio Assemble is excited to announce the addition of Tom Leonard as the company‘s Executive Producer. Tom brings a wealth of experience to his role at Assemble, which is known for high-concept digital effects and design production on feature films, promos and commercials.
“As a creative boutique we enjoy working on a variety of projects,” says company Co-Founder Asa Hammond. “As we look to push more into commercial production, Tom‘s solid base on both sides of the worlds of design and commercials is a great asset to our motley band of dorks…plus, he is a nice guy.”
Born and raised in Chicago, Tom Leonard has spent the last 18 years working for some of the most notable companies in the industry including Pittard Sullivan, Rhythm & Hues, and Digital Kitchen. He also has experience on the network side with NBC, E! Entertainment, and the Fox Family Channel. As a freelance producer, Tom worked on the TV popular series the X-Files, as well as the Wim Wenders film “End of Violence.” He also produced design projects for Fox Family, Fox Kids, The Game Show Network, as well as commercials for Budweiser, MSN, Target, Mazda and Dodge. Rounding out this diverse client base is post producing the Sean Penn-directed Peter Gabriel music video “The Barry Williams Show.”
Assemble is a small band of designers and animators that makes moving pictures for commercials and film, using whatever tools, techniques and experimentation to produce compelling work. Established in 2005, Assemble aims to maintain its boutique status and limit projects so that each endeavor is met with intensity, enthusiasm and focus.
”Where some companies have great creative but the technical capabilities aren‘t strong or the other way around, Assemble excels on all levels,” notes Tom Leonard. “Concepting, design, visual effects – it‘s all here in an incredibly fun environment. Best of all, the market is global so we can enjoy the benefit of being based in an area we all love while collaborating with creative around the world.”
The company was co-founded in Berkeley, California by Mauricio Baiocchi and Asa Hammond, known simply as Mauchi and Asa, who sprung from The Orphanage to create a new family unit with Assemble. Mauchi was an Animation Supervisor at The Orphanage and is an animation alumnus of ILM. Trained as a technical animator, his skill-set is a blend of character, effects, and procedural animation techniques. Mauchi‘s ILM credits include “Peter Pan,” “Terminator 3,” “Men in Black 2,” and “Jurassic Park 3.” While at The Orphanage, he supervised animation on “Sin City,” “Sky Captain” and “Hellboy” Asa has worked on the main title design for such feature films as “Spider Man,” “Spiderman 2,” “The Hulk,” “The One,” and “Dreamcatcher.” As a CG supervisor at The Orphanage his film credits include “Sin City,” “Hellboy,” “Spy Kids 3D” as well as commercial credits on Yu-Gi-Oh and Playstation’s Jack and Baxter 2. As a freelance designer/animator his clients included Digital Kitchen, Imaginary Forces, Yu+Co, Stardust, and H-design.
Since its inception, Assemble has contributed to such projects as Superman, Hollowman 2, Domestos, and XBOX 360.
“We have run onto planes with armfuls of drawings, rappelled down buildings to mask off sets, squared off with B-list celebrities, re-cut commercials in hotel bars and spent our share of nights sleeping on couches,” laughs Co-Founder Mauricio Baiocchi “We‘re not above calling ourselves idiots from time to time but we manage to keep from being bored.”
For more information, please visit Assemble‘s website at www.assembleco.com.