Archive for June 28th, 2007

The agency creatives at McCann Erickson/San Francisco called on the talents of POP Sound‘s Mitch Dorf for the final mix of a very unusual commercial. The :30 “Unremarkable” touts the “un-attributes” of the cars featured in Xbox‘s “Forza Motorsport 2.” The unique spot is currently airing nationwide.

With “Forza Motorsport 2,” Microsoft and Xbox 360 have unleashed their extraordinary new graphics in a game not really tainted by magical fantasy and indomitable heroes. Instead, the game title is an exciting and challenging “race simulation.” Created entirely from footage from “Forza Motorsport 2” and with a purposeful play on slick car ads, “Unremarkable” begins on an empty speedway. more

Hybrid creative studio Assemble is excited to announce the addition of Tom Leonard as the company‘s Executive Producer. Tom brings a wealth of experience to his role at Assemble, which is known for high-concept digital effects and design production on feature films, promos and commercials.

“As a creative boutique we enjoy working on a variety of projects,” says company Co-Founder Asa Hammond. “As we look to push more into commercial production, Tom‘s solid base on both sides of the worlds of design and commercials is a great asset to our motley band of dorks…plus, he is a nice guy.” more

Sound design & music company Brahmstedt White Noise was recently commissioned to work on a campaign for Sun Country Airlines. The commercials, directed by Joe Pytka for agency Brew, present a comical attitude towards the basic service customers have sadly expect from most airlines. Travelers always complain about the lack of complimentary food and drink, waiting times and staff insouciance. These are all included in the commercials, with Sun Country‘s staff asking ironic questions to a passive collective of customers. Would you like a hot, complimentary cheeseburger or nothing? Would you like us to open a new line or should Dawn here go on break? Would you like me to smile as you get on board or scowl? The customers all nonchalantly raise their hands in votes, with the outcome being weighted towards the customer care we‘d love to experience. more

Agency creatives from Young & Rubicam Brands/Irvine called on the talents of POP Sound Mixer Peter Rincon to complete the final mix on Land Rover‘s “New Land” spot. Featuring the LR2, the :30 commercial began airing nationwide last month.

To view the new spot, go to: ftp://landroverpr:roverpr@ftp2.popsound.com
(username: landroverpr password: roverpr) more

Working with G2 Branding and Design (New York, NY), Guerilla FX, an independent design, effects and post finishing company, recently shot, edited and created effects for a three minute branding video for Underwriters Laboratories® to be shown to the company‘s 6000 employees worldwide. “Underwriters Laboratories: The Standard In Safety” was first screened on April 27th at the UL Northbrook facility in Chicago, IL, followed almost immediately by screenings at UL facilities around the globe. more

XL Video UK – via Blink TV – is supplying 15,089 Barco 510 O-Lite panels with 270 control boxes, plus 102 panels of Mitsubishi 16:8 high resolution screen in a record breaking 9 million pixel LED surface for the acclaimed Genesis “Turn It On Again” world tour .

The O-lite makes up a spectacular 13 metre high 55 metre wide set back wall and is surrounded by 7 lighting towers (“ribs”) reaching heights of up to 28 metres, which together resemble a giant conch shell. This was designed by Mark Fisher/Stufish. more

BURLINGTON, Massachusetts (June 27, 2007) Broadcast Pix™ Inc., a leading provider of integrated live video production systems, recently installed its Slate 2100 switcher at Media 3 Ltd. A respected live shot services provider for a host of domestic and international networks and media organizations, Media 3 Ltd. recently moved into an elegantly appointed 16,000 square-foot facility in midtown Manhattan. more