Archive for May 1st, 2007

Burbank, CA, May 2, 2007 – McDonalds has expanded its Unity Media Networks‘™ capability by acquiring Archion‘s new Synergy HD™ storage product. The announcement was made by Mark Bianchi, CEO and Reuben Lima, COO, Archion. more

To view the work: ftp://ftp.dancingdiablo.com/clients/chips_ahoy

To promote Chips Ahoy!, the number one chocolate chip cookie in the U.S., the devilishly talented folks at the Hispanic-owned DUMBO-based Dancing Diablo Studio designed and produced four :15 stop-motion animated bumpers (with cut downs to :07-:08). Developed through Bravo Group, part of Young & Rubicam, (New York, NY), and produced in Spanish, the :15 animations will air on the U.S. Spanish-language network Telemundo, May 19th during People en Español‘s 6th Annual “50 Most Beautiful” celebration (“50 mas bellos de People en Español”.) The cut down versions will air during the month of May as “live interviews” with Chunky, the Chips Ahoy! spokes-cookie, and the hosts of both “Cotorreando” and “Cada Día”, which also air on Telemundo. more

Broadcast Technology Visionary Jon Young Brought on as Head of Sales for the North American Office to Help Expand Client Base and Showcase YCD‘s Digital Ambience Services

NEW YORK, NY – April, 2007 -YCD (www.ycd.net), the world pioneer in on-site digital ambience solutions, today announced the opening of its North American office which will be based out of Westminster, Colorado. Working with some of the world‘s most recognizable brands in Europe, the Middle East and the Far East including McDonald‘s, Giorgio Armani, Toyota, Sheraton and Hilton, YCD‘s signature digital ambience solutions have enabled businesses to create unparalleled brand building experiences through wholly immersive customer environments. more

Medialon helped Gothenburg, Sweden celebrate Christmas by providing show control of the city‘s new outdoor holiday extravaganza. The show — in which stills, video and graphics were projected onto the 1200-square meter facade of the art museum in the heart of the city — marks Gothenburg‘s emergence as a Christmas shopping and tourist destination. Approximately 50 shows, described as “lyrical, fun and multicultural” by a local newspaper, played to an audience estimated at 100,000 people. more

SANTA MONICA, CA, April 30, 2007 – Sir Isaac Newton may have discovered gravity, but Pepsi’s keeping it fresh with this new “Idea” directed by Bryan Barber via Spike DDB. The spot marks the director’s first collaboration with Eight VFX, which drives the spot with its CG version of Newton’s Cradle.

“Idea” begins with hip-hop star Pharell kicking back and toying with a Newton’s Cradle, setting the balls in motion. Shot from numerous angles, the balls collide in a swinging cause-and-effect sequence, creating a unique, contagious rhythm. Not one to miss a beat, Pharell is inspired to turn the sounds into musical magic. more