WASHINGTON–REAL D will make 3-D films produced by National Geographic available to its exhibition partners, it was announced jointly today by Lisa Truitt, president of National Geographic Giant Screen Films and Special Projects, and Michael V. Lewis, chairman and CEO of REAL D. The arrangement will help expand the presence of National Geographic‘s 3-D films outside traditional museum, science center and other specialty venues.
The first title available on the REAL D Cinema platform will be Lions 3D: Roar of the Kalahari, to be released in Spring 2007, followed by Sea Monsters: A Prehistoric Adventure in October.
The alliance with National Geographic represents REAL D‘s first multi-picture pact with a non-feature film distributor or studio. REAL D seeks to make National Geographic‘s films available to school groups and family audiences via morning and afternoon screenings, when theaters often have programming time to fill.
“Audiences are hungry for the thoughtful, exciting storytelling of National Geographic‘s films, and our collaboration with REAL D will allow people in new markets to experience our films in an immersive 3D environment,” said Truitt. “REAL D has made great strides in expanding the appeal of 3-D features. We‘re confident they can do the same for our films.”
“REAL D is delighted to work with an institution with the pedigree and global reach of National Geographic,” stated Lewis. “We‘re excited to bring our expertise to this great educational brand, and to broaden the scope of quality 3-D content to exhibitors and consumers worldwide.”
National Geographic Giant Screen Films is part of National Geographic Ventures (NGV), a wholly owned subsidiary of the National Geographic Society. Founded in 1888, the National Geographic Society is one of the world‘s largest nonprofit scientific and educational organizations and works to inspire people to care about the planet. Building on its global reputation for remarkable visuals and compelling stories, National Geographic Giant Screen Films produces original 2-D and 3-D productions. National Geographic Giant Screen Films also retains distribution rights to a portfolio of 25 films. More information is available at www.nationalgeographic.com.
REAL D is the leader in the delivery of premier digital 3-D experiences. The company has the largest 3-D cinema footprint in the global marketplace, which will expand to 1,000 screens worldwide in 2007. Recent releases on the REAL D platform include the 3-D versions of Columbia Pictures’ Monster House, Walt Disney Pictures’ Chicken Little and the re-release of Tim Burton’s The Nightmare Before Christmas, as well as Disney’s upcoming animated feature Meet the Robinsons and Paramount’s Beowulf. REAL D is the worldwide inventor and provider of key stereoscopic technologies used in entertainment, marketing, science and other industries. REAL D‘s mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA, Boeing and more. For more information, visit www.REALD.com.